Last night at midnight, Microsoft released it’s new operating system called "Vista." This is the first major release since Windows XP in 2002 or something like that. I’ve seen some screen shots from Vista and it looks fine enough. I wouldn’t recommend anyone buying it unless you are getting it free with a computer. I just haven’t seen a compelling reason to upgrade right away.

Now look at the picture (May need to click on it to see the large version)
On the screen it says boldly… "The ‘Wow’ starts now" But look closely at the stage. Not a smile there. Instead I see "ugh" and "why bother." There is simply no "wow" on that stage. If you compare that to Apple’s big announcement of the iPhone you look at the image and you get excited because Steve Jobs is excited.

This is a simple principle in action: People will naturally be more excited about a product that you are excited about. Whether it’s me telling a group of middle schoolers about a game or me telling a group of adult about MainStreet or a politician telling me his plan or a Wall Street executive telling me about a great stock pick. If a person is interested and excited… I am much more likely to feel the "wow" and get on board.

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