I think the most powerful thing I do at YS is listen. Sure, I know what it’s like to be a youth pastor. Sure, I know some skills and tricks for building websites. Sure, I know a little about engaging with people in the realm of social media.
Above all else… I am careful to listen 10x’s more than I speak. I read hundreds of blogs. I monitor dozens of Google alerts. I scan through thousands of tweets and Facebook status’ every day.
How else am I supposed to tell the difference between someone complaining about a flight to Miami starting too late and an opportunity to host a cross-Atlantic dance party?
Too many people/companies/brands/organizations/churches/celebrities use Twitter and Facebook like a customer list. They do whatever they can to build massive followings because someone in their marketing department thinks that making money has something to do with the size of your lists.
In fact, the single most powerful thing any organization can do is listen.