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When companies listen

I think the most powerful thing I do at YS is listen. Sure, I know what it’s like to be a youth pastor. Sure, I know some skills and tricks for building websites. Sure, I know a little about engaging with people in the realm of social media.

Above all else… I am careful to listen 10x’s more than I speak. I read hundreds of blogs. I monitor dozens of Google alerts. I scan through thousands of tweets and Facebook status’ every day.

How else am I supposed to tell the difference between someone complaining about a flight to Miami starting too late and an opportunity to host a cross-Atlantic dance party?

Too many people/companies/brands/organizations/churches/celebrities use Twitter and Facebook like a customer list. They do whatever they can to build massive followings because someone in their marketing department thinks that making money has something to do with the size of your lists.

In fact, the single most powerful thing any organization can do is listen.

ht to The Next Web & Carol Phillips

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2 Responses to When companies listen

  1. Sean Scott April 23, 2011 at 6:28 am #

    James 1:19-20 “My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry, because human anger does not produce the righteousness that God desires.”

    Listening more than speaking describes what God is about — relationship. We lose a little bit of humility when we speak. We assume that somebody cares to hear our opinion.

    Listening shows that I care about others. It shows I value the other person. A lesson that I have slowly been learning.

  2. Mike Lyons April 23, 2011 at 6:35 am #

    Adam, your post is right on. My biggest complaint about Twitter is that everyone speaks and no one listens. I guess SOME people listen. :)

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