Category: Marketing
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Evian Roller Babies
OK, clever and cute. But does it make you want to buy water? HT to John Daly
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Free vs. Paid Content in the Church
Whether you are aware of it or not, there is a raging battle going on about the concept of free vs. paid content on the internet. Big names in media like Rupert Murdoch have drawn the line in the sand– they are going to make people pay for news content. Others have embraced the Google…
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Back to the Garage
Last night I was listening to the latest episode of This American Life about origin stories of new industries and companies. Many well known companies have a myth that they started in a garage. Even if it really isn’t true, people want to believe that their company was created by someone with a crazy idea…
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Don’t Promise, Deliver
If you live in the United States, you are the proud owner of the second largest pool of retirees next to the federal government. And as a bonus you also get a small and dying breed of cars formally known as General Motors. We just spent over $80 billion to bailout a company that is…
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Leading to the edges
Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you…
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PETA Rebrands Fish as Sea Kittens
Yes, PETA is trying to rebrand fish as sea kittens. You can’t make this stuff up! It seems that kids game sites have gotten so out-of-hand that one of the kookiest of leftist bunches decided they needed one too. What’s next, KKKids.com? (Uh, that seems to be a movie site in Japan or something!) Here…
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The Obama Marketing Vice-Grip
Now that we’re a bit removed from the elections the picture is getting more clear to see how exactly Obama won roughly 70% of the electoral college. While I’m sure there are tons of political types on television who will take the politics of it apart, I thought I’d offer some observations of the campaign…
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What’s up with “that church?”
I’ve had several people ask me about the church in Romeo, so here’s a quick update. I know a bunch of people who go there read my blog… so please feel free to fill in the blanks by leaving a comment. Did the church close? Nope, they just changed their name. Do they still have…
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Finding a church home: We think we’ve found it
For the first time in our adult life Kristen and I have had the chance to find a church with a tabula rosa. Well, that’s a sensationalist way to look at it since we’ve made the choice before but it was always complicated because it was both a church decision and an employment decision. And…
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Lies of Youth Ministry, Part One
Boys and girls in youth ministry we’ve got some problems. We in youth ministry, as a tribe, believe some lies about who we are, what we’re about, and how we should be reaching students. Let’s address these and move forward to fix them, OK? #1 Your ministry is “successful” if you have 10% of Sunday…