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The state of youth ministry blogs

August 20, 2010

It’s been a couple of months since I published my list of Top 20 Youth Ministry Blogs at the YS Blog.

And for the most part the list did what I was hoping it would do. People took notice that YS had taken notice of blogs enough to rank them. And the net effect has been that many who had stopped taking the genre seriously are now take it seriously again.

It’s hard to explain and its impossible to pin it on just the rankings. But it was clear that youth ministry blogs were on the decline. Now they are noticeably getting stronger.

Am I taking credit for that? All I’m saying is that publishing the rankings didn’t hurt the genre.

Here’s a few observations: (In no particular order)

  • The quality, quantity, and effort put into youth ministry blogs has increased in the past two months since the rankings went public.
  • There are lots of new youth ministry blogs to index– awesome!
  • The method used to calculate the top 50 will continue to refine.
  • It looks like I only missed a few sites that could have hit the top 50. (This was my big fear!) I did ask those who voted on the top 50 to tell me who was missing, that group brought up only 2 blogs that weren’t indexed. For a first public shot… that’s not bad.
  • For 2011, I’m glad that I’m just the math guy and I get to turn over the influence ranking part (33% of the overall ranking) to the 2010 top 20 bloggers.
  • Basically, everyone from #11-20 wants to be in the top 10. Which is fantastic because it forces EVERYONE to grow and get better just to stay in the top 20. I’d be impressed if anyone can crack the top 5… there is a big statistical hurdle between a top 5 blog and the rest.
  • I’ve noticed a lot of folks in last years top 50 are making changes. They are getting right with Technorati and Google. They are making sure their RSS feed works. They are probably doing some SEO stuff. In other words, the whole class of youth ministry blog is getting better not just from a content side… but from a set-up side.
  • I think I’m going to exclude from index if they haven’t updated in 30 days. It’s tough because it takes me a couple of weeks to get through the data. So I might just index everyone and scrub the data right before I send the top 50 for influence ranking to the top 20.
  • Those of us on the list have had some weird effects. I know I’ve heard more bizarre product pitches in the last two months than I’d ever heard before. And marketers have definitely taken notice. Crazy town.
  • Yes, I think it is possible for a new blog to make a first year appearance in the top 20. Because some of the indexes that go into the composite score take time to build… I sincerely doubt anyone could amass the traffic to go from launch to the top 10 though. But I’m sure its possible.
  • I’ve had to laugh at the humility thing of those on the list. Lots of people on the list don’t know how to react. Christians try to act humble when they are proud. I think it’s OK that they are OK being on the list. It’s not like they politicked to get on the list… no one knew it was coming!
  • Speaking of politics, unlike other rankings in our world, the YM blog ranking is open. If anyone thinks their blog has a legit shot at getting into the top 20, let me know so I can start indexing it. Last year, I indexed more than 100 blogs. I have a feeling I’ll be indexing 200+ in 2011.
  • A lot of people have asked me about adding Twitter/Facebook numbers into the mix. I’m resisting that urge for a number of reasons. I actually think blog indexing and social media indexing are two different things. Truth is, size of a social media circle is completely meaningless.

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5 Types of Engagement With Each Blog Post

August 4, 2010

I’m an engagement preacher. No other stat matters in social media quite as much as engagement. Likes, Retweets, Trackbacks, Comments. These are the things that show that your content isn’t just getting read– it’s getting shared.

Here are five ways each of my blog posts is engaged with.

  1. Comments (On the blog itself, on Facebook, and on Twitter)
  2. Facebook like and shares (I have a limited reach. But through my reach I have unlimited viral capabilities.)
  3. Twitter links and retweets (Did someone like you post enough to post on their Twitter account? Did anyone retweet the link?)
  4. Private discussion (I get a lot of e-mails, Twitter direct messages, and Facebook messages with each blog post. I even tally the number of times people see me in person and mention something I’ve written. That’s all engagement.)
  5. Blog excerpts (Getting a paragraph pulled from a post and having it create content for another blogger/online magazine is awesome engagement. It’s like an annotated recommendation.)

What are ways you engage with your audience?

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Measuring Success in Social Media

April 8, 2010

I laugh when I see the term, “social media expert.“ Let’s be honest. It’s an emerging field and the only thing that makes someone an expert is that they have labeled themselves as such and they read Mashable and Seth Godin.

With that in mind, I’ll just point out that for the last two years I’ve gotten paid to handle social media. I don’t know if that makes me an expert in the field, but it does mean that I’m employed in the field. (And I read Mashable and Seth Godin just for good measure.)

So, how do I measure success?

False positives

  • Size of following. Having 25,000 followers on Twitter or 10,000 fans of your Facebook page doesn’t mean jack.
  • Contest excitement. I love hosting contests as much as the next guy, but hosting a big contest doesn’t mean jack.
  • Being active. Utilizing the tools of social media is important, but just showing up doesn’t mean jack.
  • Atta boys. [Or atta girls] When you first get started everyone in your organization will be excited, but that doesn’t mean jack.
  • Sales or lead generation. This may make the boss happy, but in most cases it doesn’t mean jack.

True positives

  • Engagement. Are your followers, fans, subscribers listening to the stuff you send out in a measurable way? Do they click on links you recommend? Do they comment on stuff you post? Do they open the emails you send? Having a large following is only as valuable as your ability to engage those people. Otherwise, your just another message they are ignoring. I’d rather have 100 engaged Twitter followers than 25,000 who ignore me. What to measure: comments, likes, open rates, click rates, number of clicks, mentions on fan/followers feeds.
  • Users who contribute. Is your effort a two-way conversation? Traditional marketing is about pushing a message. Social media is about pulling a response. It’s shocking to me how many organizations have large followings but only push. And they wonder why they think their social media efforts are a waste of money? They are! What to measure: Submissions, Facebook messages, Twitter direct messages, unsolicited or solicited ideas.
  • Repeaters. This post is the perfect example. When I press publish on this blog post, my own network will draw a couple hundred visitors. But this post will be read several thousand times in just 7 days. How did that happen? Repeaters. What to measure: Facebook shares, Twitter retweets, add-to-this analytics, trackbacks, blog posts about your content/product/service.

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My blogging process

March 20, 2010

Photo by m-c via Flickr (Creative Commons)

Posting something almost daily at adammclane.com is a challenge. So I thought it’d be fun to write about that process. Perhaps this will provide an insight into my daily life or maybe it’ll even help someone figure out a new process for them?

Three main sources of my daily post

  1. I wake up and have something on my mind to write about.
  2. Pre-planned posts.
  3. Rants.

Typically, I write in the morning. I leave for work at 8:00 AM and I often start writing at about 6:30 AM. Most days I am literally pressing the publish button, hopping in the shower, and dashing off to work!

1. For stuff I write in the morning.
These are my journal posts. They tend to ramble more. These are also posts that I mostly write because I have to or the thought will take over my day. It’s hard to explain that, but I think I’ve disciplined myself to wake up thinking about something. There’s definitely a spiritual discipline side to it as well. I’m going on 6 years of daily public blogging… so it’s probably as much a habit as a discipline. But I really dig getting up early to write. And the pressure of having to finish by a certain time helps. (Donald Miller has a great post about using a timer to blog)

2. For stuff I pre-plan.
I’m a doodler. And if you’ve spent time with me you’ve probably seen me listen to something, or finish a conversation, and pull out my iPhone to take notes. (I also carry a notebook for this and use Post-its for the same purpose.) I use Evernote to organize that mess into a list. I have one ever-edited note called “blog posts” which is simply a list of things I want to blog about at some point. Some of those items on the list have partial posts that match… these are things I doodle while in meetings, sitting in church, on the trolley, or in a plane. Some of them are just main ideas, some of them are fully edited posts, and some are pictures of things I’ve doodled in my notebook.

Sidenote: Almost every morning I look at that list and decide do I want to write about something on the list or something on my mind? If I chose to write something on my list instead of what is on my mind, I always make sure to capture a couple sentences of that thing have on my mind for a later post.

3. Rants
Rants are a healthy part of the blogger diet. The part of ranting that I’ve tried to eliminate from my blogging diet is the immediate rant. (That’s blogger junk food!) I used to allow something to fire me up and then I’d write a scathing response. Bam, done. My new self-imposed rule is that I don’t publish a rant right away. Instead, I prefer to allow it to sit in Evernote for a while and add it to my list of things to blog about. Then, when I’ve had some time to reflect, I can decide when to publish the rant as well as how I want to edit it. Some of my most popular posts of all time started as rants, fermented, and got re-edited to something else. But a good rant is fun and I let ‘em fly on occasion.

Other types of posts

There are a couple of genres of blog posts I didn’t include here. These are my more spontaneous posts. Book reviews, family updates, and video posts. There’s not much pre-planning or  deep thought that goes into them. Which is why I typically publish them on weekends or when I’m on the road. And the truth about those posts is that they are more meaningful to me than they are to the reader.

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