The Power of a Press Release

Yesterday was a slow news day here in Detroit. An a local church plant must have sent a press release about their new teaching series on sex. How do I know that?

The lead story on Fox News Detroit was "Detroit Church Holding Sessions on Sex"

Never mind the fact that this series has been and is being done by tons of churches across the country. That wasn’t the remarkable thing that got it as the lead stories on the local news. It was that they sent a press release on a slow news day. That was remarkable, that got their name out. Hats off to the Epic Church for a job well done.


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