Gospel.com launches later this afternoon. It’s so new that I can’t even find a logo for it indexed on Google yet. But this afternoon Brian Tol and his team are promising that one of the coolest Christian websites on the planet will launch.
OK, so it’s not Google
Let’s get that clear. It’s not one of the coolest websites on the planet. But it is going to be a very valuable resource for believers as they will finally have a place where they can easily find trusted content. See, one major problem with the internet for believers is that there is almost no way to gauge good content from good search engine rankings. When you search the internet… you have to sort through a bunch of junk to get a few good things and that’s a waste of time.
So let’s say I want to find an article about "financial planning for Christians." Like 75% of all web searches I head over to Google. When you do that search, as you know, you’ll get 1,670,000 responses. The problem? How do I know the difference between good advice and crap advice? With the way that Google currently works there is no way to determine the difference between some "Christian financial planner" and his advertising and a legitimately good article with advice. (ala Dave Ramsey) Unless you are looking for Dave Ramsey you are just as likely to read bad advice as you are good advice. This is a problem Gospel.com addresses.
Here’s what I like about Gospel.com. When you search a topic there it isn’t a level playing field.
When you search for the topic "financial planning" at Gospel.com you’ll find articles from solid biblically-based resources. How can I say that? How can you know that? Well, the only content you’ll find on Gospel.com is content from Gospel Communication Alliance members. This means that the content that is available on Gospel.com is content that is from a ministry/alliance member who has agreed to be held accountable for content and only publishes content that fits within the evangelical doctrinal statement of the Alliance.
In other words, Gospel.com will make it easier for you to sort the good content from the blog posts and advertising content. And as a side benefit… the good content will get better indexed on Google… thus raising the good contents search ranking on Google, Yahoo, MSN, and the others.
Let’s be clear though: Gospel.com is not some cheesy "alternative" internet world. That simply isn’t the intention of the site at all. It’s not a copy of something else like GodTube is a blatant rip-off of YouTube. This is, pretty much, a brand new brainchild. In other words… instead of copying this idea and making it "Christian" a bunch of creative and forward thinking Christians invented something that is very cool and useful. It’s actually a valuable resource that I am looking forward to using. And with something like 6 million people already going to the site every month (with it not even open) I think Gospel.com is going to make a significant impact quickly.
So, this is my ringing endorsement for Gospel.com. Go there, bookmark it, make it your homepage, love it, use it, tell your friends about it, comment about it, bookmark articles on Digg… on and on.
Did I mention the best part of all? No ads. (Plenty of links though, but no advertising so far.)
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