The subtitle of this post could be “The absolute random life of Adam McLane.” Tomorrow I leave for a 3-day trip. I’ll be flying to Nashville and then driving back in a giant Penske moving truck with my buddy Dave Palmer as part of a theory that you can catch a company doing something good. […]
Category Archives: Marketing
A Children’s Ministry Curriculum about Underwear. Really?
Taking a little detour into online marketing this morning… This ad popped up on my Facebook profile this morning. It kind of stopped me cold. The title is clear: “For children’s ministers.“ The picture is of little girls underwear… Let that sink in. Strike you as odd? I clicked on the ad, seeking to understand […]
William Shakespeare on Marketing
Hype
Here’s a little lesson on hype for all my wanna-be self-promoter friends. If you hype something you’ve got a vested interest in it’ll come off as fake. If someone else hypes it for you, even if you lose some level of control, it’ll go a lot better. Three examples: I follow hundreds of pastors on […]
Kid’s Attention Valued at $1.12 Trillion Annually
My kids can tell me about all the latest Disney movies. And they can rattle off the specs of just about every toy that they want. Worse yet? They are armed with lines that tell me all about why buying that toy is good for them and the deal they will get if they buy […]