What You Water Grows

I took this picture in my backyard this morning. It illustrates this thought perfectly. In the middle is our healthy orange tree, to it’s left is a healthy grapefruit tree, if you could see more you’d see another orange tree, a couple peach trees, a mandarin, and lemon tree. And everything else is dirt. Being…… Continue reading What You Water Grows

Leading to the edges

Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you…… Continue reading Leading to the edges