In our leadership group at the church and on YMX, we only launch things when we’re pretty sure it’s a homerun. First impressions are pretty much everything in my world. If someone walks into Romeo and their first impression is that we are disorganized or unfriendly, that’s how they will feel about Romeo until we prove them wrong. But chances are… a bad first impression will lead to them not coming back. The same thing applies with the website. If someone comes to YMX and the site is down or the site is hard to navigate or understand… chances are that person won’t come back.
Enter Wal*Mart’s new downloadable video store. The worlds largest retailer and the nations largest private employer launched their service that is supposed to compete with Apple’s iTunes. This launched today… obviously they weren’t ready. Not only are they entering into the download video world very late, now they’ve done this. 
This wasn’t the first impression they intended to make. It will take them some time to prove this one wrong.
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