2012 will be remembered around the McLane house as, the year of the book.
First, I partnered with Jon to write Good News in the Neighborhood which came out in May. Then I partnered with Marko to write A Parent’s Guide to Understanding Social Media which arrived yesterday.
If those two projects were bookend, starting a publishing line for The Youth Cartel was sandwiched in the middle.
From the very beginning, Marko and I talked about doing some stuff in publishing. But we didn’t necessarily see that as starting our own line of digital and physical products. We were more thinking we’d work with other publishers, helping shape a Cartel voice into a wide variety of publishing efforts. (Actually, something we do quite a bit of.) It wasn’t until last Winter that we decided to include publishing our own products as part of our publishing plan. I’ll be the first to admit that when we decided to go forward with publishing some of our own stuff I had no idea what I’d agreed to.