“An individual artist needs only a thousand true fans in her tribe. It’s enough.”
Seth Godin, Tribes: Why We Need You to Lead Us
Church leader-types read that and universally underlined it. They thought “Seth Godin said it, I believe it, that’s absolutely true. I need that in my life.”
They did the math in their heads. “If a thousand people like me and donate to my thing or buy my stuff… that’s all I really need to make it.”