Hype

Here’s a little lesson on hype for all my wanna-be self-promoter friends. If you hype something you’ve got a vested interest in it’ll come off as fake. If someone else hypes it for you, even if you lose some level of control, it’ll go a lot better. Three examples: I follow hundreds of pastors on…… Continue reading Hype

What does the Easter Mayhem teach us?

Several weeks have now passed since Easter. My hope is that by now, church leaders are scratching their heads and wondering if it was all worth it. Easter mayhem? A lot, LOT, of churches consider Easter to be a day for growth. For church marketing types, it is Super Bowl Sunday. With the highest attendance…… Continue reading What does the Easter Mayhem teach us?