Tag: strategy

  • Leading to the edges

    Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you […]

  • Easter Strategery

    If church is all about reaching numbers than this is Super Bowl Week for church. If you work in a church, holy week is kind of hell week. Church staff can’t wait for Monday. (Speaking as a former church staffer!) Weeks of planning and putting together a marketing plan, an event plan, a parking plan, […]