McLane Creative

Learn from me on December 3rd

If you live in Southern California (or are willing to come visit) I am hosting 2 classes on December 3rd through a brand new website, Skillshare.

Growing your business with Mailchimp

How to get started with Mailchimp, set-up and grow your lists, and grow your business

Mailchimp is an amazingly powerful tool. Whether you are a small start-up, a restaurant, a band, or a non-profit– Mailchimp can help you grow your business. In this 2-hour class we’ll quickly cover the basics of the service and quickly dive into unleashing the power of this amazing email marketing webapp. We’ll talk about lists & groups, templates, integrations with tools like Eventbrite, Facebook, and Salesforce, and email marketing strategy.

Cost – $25 Register here

Blogging 101

Learn how to start a blog from scratch, build an audience, and have fun while doing it!

This class will be laid back but full of experience, practical application, and practice. As a full-time blogger and blog coach I’ve helped countless bloggers get going for their own blogs and even launch small businesses.

Topics covered: (But not limited to)

  • Getting started for free
  • Choosing the right platform
  • Customizing your blog
  • What to write about
  • How to write for response
  • How to build a tribe
  • Intro to analytics and other measurement tools
  • Principles of social media interaction

The class will be two hours. But the format is loose and I won’t leave until I’ve answered all of your questions. My goal is that you walk away with a firm understanding of what to do AND ready to get started. In true McLane Creative form, after class the teacher is buying the first round next door at the Mission Brewery.

Cost – $25 Register here

McLane Creative

Speaking Schedule so far this Fall

I’m definitely not an “on the road all the time” speaker dude. But I do love teaching and training and I’m stoked to have a few opportunities coming this Fall.

Here’s my next three:

  • WordCamp LA – September 10th, Loyola Marymount UniversityTickets – If you’re a WordPress junkie you know WordCamp is the place the local community gathers to learn from one another. I’m leading a workshop on creating and maintaining an online presence for your brand.
  • National Youth Workers Convention San Diego – October 1st – 3rd, Town & Country Resort – Tickets – I’m doing a lot at NYWC! I’m leading a fishbowl discussion called, Expanding the Vision: Rethinking Volunteers. I’m teaching a workshop called, Creating an Online Ministry. And I have a few sessions in the interactive media area, Getting Started as a Blogger, Free and Awesome Communications Tools for Youth Workers, and How to Customize a Facebook Page.
  • National Youth Workers Convention Atlanta – November 18 – 21, Marriott Marquis – Tickets – Same sessions as San Diego.
If you have a training event, retreat, or even want to bring me in for a day of consultation – Send me a note.  As a reader of my blog, you know I’m not limited to the topics I’m speaking on this Fall.
Church Leadership

Training to Save Lives

On June 1st, 2009 Air France flight 447 left Rio de Janeiro for Paris simply disappeared. 228 people and a giant plane vanished and was never heard from again. Family and friends arrived at the airport to pick-up loved ones who never arrived.

Did it blow up suddenly? Was it hijacked? Was it accidentally shot down by a renegade fighter pilot?

For nearly two years no one had any idea what happened. Families only knew that their loved ones were not coming home.

That changed when the flight data recorder was recovered recently, 2.5 miles below the oceans surface.

The cause? It was operator error. A pilot mistake caused the planes engines to stall and the jet basically fell from the sky at 100 feet per second. The plane fell 7 miles out of the sky in 3.5 minutes.

The French government’s preliminary report describes what happened:

The Air France jet’s 7-mile plunge into the Atlantic Ocean began suddenly when the jet’s instruments went haywire. Ice had blocked the jet’s speed sensors; the pilots could not tell how fast they were going. Warnings and alerts sounded almost simultaneously.

In response, the pilots made a series of mistakes, according to the French Bureau d’Enquêtes et d’Analyses, the agency that investigates aviation accidents.

Instead of flying level while they diagnosed the problem, one of the pilots climbed steeply, which caused a loss of speed. Then the aggressive nose-up pitch of the plane and the slower speed caused air to stop flowing smoothly over the wings, triggering a loss of lift and a rapid descent.

They had entered an aerodynamic stall — which has nothing to do with the engines, which operated normally — meaning the wings could no longer keep the plane aloft. Once a plane is stalled, the correct response is to lower the nose and increase speed.

For nearly the entire 3½ minutes before they crashed into the ocean, the pilots did the opposite, holding the Airbus A330‘s joystick back to lift the nose.

Read the rest @ USA Today’s, Alan Levin

For some reason the pilot’s brain was telling him, “I need to go up, I have the joy stick pointed up, we are OK.” But the situation called for him to do something counter-intuitive– to point the joy stick down so the plane would gain speed and the engines would turn back on, air would flow over the wings, and they could continue on their journey to France unharmed.

A lack of training of the pilot to do something counter-intuitive cost 228 lives.

What does this have to do with me?

Be wise in the way you act toward outsiders; make the most of every opportunity.” – Colossians 4:5

Our instincts lie to us in the most important moments.

  • God puts us in the path of a hurting student, we get a clue as to what is going on in a casual conversation, and our instincts lie to us. They will be OK. It’s just a phase. It’s really none of my business.
  • God puts us in the path of a student who doesn’t know Christ, they ask us… “So, why did you come to my soccer game, I mean it’s really cool that you came, I just don’t know why you want to be in my life.” Our instinct tells us to play it cool and just keep building that relationship while we miss a golden opportunity to introduce a student to the only relationship they really need in high school.
  • God puts us in the path of an exasperated parent, they tell us they are struggling and they are arguing with their spouse a lot, and our instincts lie to us. Adding one more thing and meeting with me won’t help them, I’m just the youth pastor anyway.
  • God puts us in the path of a young woman being exploited and our instincts betray us. I don’t really know her, I just met her randomly at the train station. And I don’t want to get in any trouble. Meanwhile, a trafficker continues to sell this runaway to any creep with $100.

If you don’t have training to know when and how to respond, in Jesus’ name, in a counter-intuitive manner to your instincts you will miss more often than not.

Making the most of every opportunity means that you need training to see every opportunity and know what to do in each of those instances. Mention that to anyone in your church and they will LURCH BACK! “I wouldn’t have a clue what to do in any of those situations?”

Herein lies the problem. A lack of training is costing lives in your community.

Economic times are tough. And into that economic reality a new lie has found fertile ground and grown amongst church leaders that people in ministry and especially people in the laity don’t really need training– they just need to feel things out and listen to the Holy Spirit, you’ll know what to do.

Nonesense. That is a lie from the mouth of Satan himself!

A life with Christ has nothing to do with passively sitting on your hands, singing some songs, and dropping some cheese in the offering plate.

Your ministry as a leader isn’t about your teaching. (Nor success measured by your ability to attract a crowd.) It’s about what people do with your teaching, otherwise you’d be called a teacher. Teach them to save lives and kick them out of your pews and into their reality! Live it out in your own life. Lead them to places that they would otherwise not go on their own… that’s how you lead!

Want to see your church explode? Refuse to teach new things until they have tried what you’ve already taught them. (James 1:22-25) We don’t have a lack of preaching in America, we have a lack of application.

Training saves lives both in the physical world and the spiritual world. As a leader you will never make a more wise or cheap investment as training your people to both listen to the Holy Spirit and re-orientate false instincts to God-ordained ministry instincts and skills.