Tag: weakness

  • Fears of a new venture

    What does youth ministry in this neighborhood look like?

    That’s the big open question in my mind this week. A week ago I met with a couple of leaders of Harbor and let them know… I think I’m at a place where giving my energy to lead something makes sense. I’ve completely enjoyed stepping back– forcefully– and spending time in the pews. And yet it’s clear within my soul that I need to help Harbor figure out what is next with student ministry.

    Replication is my fear. Honestly, that’s it. I am fearful that I’ll help lead them a direction towards “adamisms” and things that I’m comfortable with. I’m fearful that I lead them to replicating stuff that other practitioners are already doing without being sensitive to the needs of our church and community. I’m fearful that we’ll be too ambitious or not ambitious enough. I’m fearful that in our zeal to meet the tangible needs of students we won’t be Gospel-driven enough. I’ve lived in cities for half of my adult life, but all of my ministry experience is with suburban kids. I’m not fearful of the kids. But I am in full knowledge that I don’t know how to identify with their struggles. So that’s an over-arching fear mixed in there, as well.

    Fear. It’s where I’m at. Not the trembling kind of fear before embarking on an unknown ministry for the first time. Thankfully, I’m not that 21 year old kid grabbing the mic for the first time. On the one hand this is a more carnal fear. Some fear is based in the success of my past and present ministry. What if I screw it up and everyone looks at me and says, “Doesn’t he work for Youth Specialties? Isn’t he supposed to be an expert? How come he sucks so bad?” On the other hand, this is fear based in saying to Jesus… “OK, I’ll try something completely out of my experience and culture. I’ll go where you want and do what you need done. I’ll swallow pride and embrace not getting it right and risk the humiliation of starting over.” It’s a fear based in a life dedicated to saying to the Lord, “I want to change this world, help me be that leader that changes things in my world.”

    I’ve learned a thing or two. I’ve lead enough stuff to know that fear can be useful. Fear ultimately forces you to the core of what you’re trying to do. Fear forces you to look at the proposition of failure with a knowing grin. I may be afraid of failure but I’ve got enough experience to know what makes a success too.

    3 life lessons I’m applying— If you are in the same boat– I’d suggest these things.

    1- This is no one man show. Not that I’ve ever really run a one man show, per se. But from the onset of this I want to be clear that I’m no more than 1/4th the leader. I wish I had set this rule up 10 years ago!

    2. This is about developing leaders for influence. If I’m going to invest my time in developing leaders, it’s not going to be so that they can be the shift supervisor at Starbucks. This is going to be about something much more important than this.

    3. No more babysitting complacent teens. Since I’m not drawing a paycheck on this thing, I feel less-than-zero pressure to entertain. I want to invest in students, I want to invest in developing leaders. I want to teach God’s Word. And I have the ability to say no to the rest. Fun is always part of the equation. But watching kids be bored with the most exciting stuff on the planet… not my cup of tea.

    More coming on this, I’m sure.

  • Leading to the edges

    ruler-edgeEntrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this.

    You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you and has decided whether to be a customer or not. They have decided whether to become a student in your college or not. They have decided whether or not your to attend your church.

    People largely make decisions on your project, widget, consumable, or institution in an instant. Five seconds or less. (Test it yourself, watch TV commercials. How soon until you decide if you are buying that product? I thought so.) Spending more money to advertise the same thing over and over again is just a waste of money. This is why Super Bowl commercials can be deal makers or deal breakers for companies you’ve never heard of.

    This is why marketers dump millions of dollars onto the airwaves and see little return on their investment. This is why church marketing sucks. Once you can identify who your audience is… your best possibility for growth then shifts to customer service and care. Can I keep the customers I have? Can I provide them such an amazing service that they tell their friends that they have to go there, be there, or be your customer?

    Growth comes as you lead your organization towards the edges. When you help your church or college find a new demographic, there is growth. When you design a new product that changes the game for an old industry, there is growth. When you serve a need that everyone wants but no one offers, there is growth.

    What’s the first step in determining how to find my edge?

    Spend time and discover where you are failing. Spend time finding out where everyone in your industry fails. Spend time finding out what churches in your area aren’t doing.

    Hint: Studying successful companies, institutions, churches, or whatever will only lead you away from growth and into their market. Learn from their best practices, for sure, but don’t study them to copy them. Their edge won’t ever be your edge.