Tag: Yik Yak

  • Why Ephemeral Matters

    Why Ephemeral Matters

    Ephemeral – lasting for a very short time. “fashions are ephemeral” synonyms: transitory, transient, fleeting, passing, short-lived, momentary, brief, short In the social media world, most of what took off and gained traction among teenagers and young adults in 2014 fall into the category of Ephemeral Apps. Things like Snapchat, Tinder, Yik Yak, and others are built […]

  • Yik Yak Threats Are a Bad Idea

    Yik Yak Threats Are a Bad Idea

    CBS News 8 – San Diego, CA News Station – KFMB Channel 8 [Link to the above video – I appear in a phone interview talking about the situation at Torrey Pines High School and Yik Yak, in general.] Yik Yak has a problem. The harder they try to market themselves as an app for college […]