Kristen and I have a new game we play while watching TV. It’s called, "Profile the viewer" and we try to determine the profile of the people who watch that show based on the commercials that are shown. The thought is, if marketers think there is a demographic of a show… they’ll target their commercials to that particular show.

For instance:
Kids Programming on Disney features loads of snack buyers who take occasional trips to Orlando unload cash in between repeats of their 5 shows.

Or "Without a trace." That’s a show where the people who watch have sexual issues such as erectile dysfunction, genital herpes, or various other things chose a new cell phone while thinking about scoring some Kentucky Fried Chicken or other junk food and contemplating selling their home.

It’s an addicting little game that we believe will sweep the nation.

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