Teachers swear by this product. It’s their secret weapon. Parents who found out about this secret weapon made it popular. What is it? It is Airborne. It prevents the common cold… or so people who took it swore.
The claim has always been that Airborne kept you from getting sick. I’ve heard friends say, “I feel a cold coming on, I need to take an Airborne before bed.” It turns out Airborne is nothing more than well-packaged and expensive Vitamin C.
On the one hand, this was brilliant marketing. Here’s a marketing tip: People will always pay a premium for a secret weapon. Because it seems exclusive to a population, in this case teachers, people don’t mind paying more. On the other, it was false advertising. It turned out Airborne didn’t prevent the common cold. While it’s perfectly acceptable to trick people into believing that more expensive paper gets your resume` to the top of the pile or that buying premium bottled water is somehow more refreshing than normal bottled water, the FDA has rules for labeling health products. Oops!
If you got suckered by Airborne you can go to this site to learn about the settlement. Essentially, you can get your money back.
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COMMENTS / 2 COMMENTS
Autumn added these words on Mar 04 08 at 9:49 amAirborne is horrible.
A bunch of us took it before we got on the plane to go to Ireland, and it made us all sick to our stomachs.
Mykel added these words on Mar 06 08 at 11:15 amI take the stuff and it worked for me. Vitamin C and the other ingredients have been proven to help in the prevention or reduction in the severity of the common cold. So in reading this article I find it funny that the courts only take the opinion of this researcher.
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