Teachers swear by this product. It’s their secret weapon. Parents who found out about this secret weapon made it popular. What is it? It is Airborne. It prevents the common cold… or so people who took it swore.
The claim has always been that Airborne kept you from getting sick. I’ve heard friends say, “I feel a cold coming on, I need to take an Airborne before bed.” It turns out Airborne is nothing more than well-packaged and expensive Vitamin C.
On the one hand, this was brilliant marketing. Here’s a marketing tip: People will always pay a premium for a secret weapon. Because it seems exclusive to a population, in this case teachers, people don’t mind paying more. On the other, it was false advertising. It turned out Airborne didn’t prevent the common cold. While it’s perfectly acceptable to trick people into believing that more expensive paper gets your resume` to the top of the pile or that buying premium bottled water is somehow more refreshing than normal bottled water, the FDA has rules for labeling health products. Oops!
If you got suckered by Airborne you can go to this site to learn about the settlement. Essentially, you can get your money back.
Leave a Reply