“Rappers call diamonds ice”

As Dave mentioned, I’m hooked on the "Will it blend?" commercials. From a marketing perspective think of the brilliance of a simple, good idea. Tom Dickson has become a bit of a cultural icon and at the same time the BlendTec blender name has become synonomous with "industrial quality blenders." When it comes to blenders, Tom Dickson is a pimp. And they’ve garnered all of this free advertising with very low budget, simple videos. Hats off to them! There may not be a better example of the power of viral marketing than "Will it Blend?"

Enough mumbo jumbo, here’s my new favorite for Valentines Day


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