I first heard this phrase "Jesus is a bad product" from author/speaker Donald Miller at the National Youth Workers Convention. I thought he offered an interesting perspective in light of the multi-billion dollar Jesus industry and the fact that his books would constitute a "Jesus product." But I digress.
This recently appeared in a news story and makes it official, Jesus is a bad product.
Coca-Cola, the worlds most recognized name and reigning king of pop (soda for those outside of the midwest) thinks associating with Jesus is a bad idea.
Coca-Cola Co. is suing producers of an Italian film titled " 7 Km da Gerusalemme"
(Seven Kilometers From Jerusalem), that shows Jesus swigging Coke from
a can in the desert. Coke said the scene would probably give the soda a
bad image. A spokeswoman said, "We are not interested in this kind of
product placement."
First off, shame on Coke. I mean, who really cares? And by making a stink about it only means infinitely more bad publicity for them instead of allowing the small budget film to do it. But more importantly, it strikes me as odd that Coke would be perfectly fine with their product appearing in all sorts of films, with all sorts of product placement, and yet sue a filmmaker over this? I just don’t understand this issue.
This is just stupid on so many levels and proves the lengths that seperationist will go to remove religion from daily life. It makes you wonder, if corporate America is this interested in not associating with Jesus, what do they want to associate with?
HT to Sallyb
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