At work I’m doing a data smash. That is a tech geek way [I made up the term myself] of saying I’m taking all of our pipelines of customer web data and pouring it into one bucket to see if there’s anything interesting I can learn.
It’s an experiment. There’s no guarantee it’ll tell me anything!
Lately I’ve felt like I should put my lab coat on when I go into the office. And I find myself telling data jokes that people just stare at.
It’s a very interesting experiment from 30,000 feet. But in the course of doing it, at ground level, it’s pretty flipping boring. As I trudge through spreadsheets, cleaning data, and merging terms like “church” and “organization” and “account” from various databases into one consistent term– I try not to let my mind wander. Consequently, at the end of the day I’m completely mentally exhausted. And you thought my job was just playing on YouTube, Facebook, and podcasts?
My little experiment makes me think of real scientists in real lab coats doing real experiments. These folks test a hypothesis with their hard work, ingenuity, intuition, experience… and money. Like my little experiment at work they don’t know if their hard work will ever pay off or if they’ll have to admit that their hypothesis failed despite all of the hard work, ingenuity, intuition, education, and money.
And yet some of them work years and years, day-after-day, on the mundane unsexy experiments that change the world in big sexy ways. They invent new medical devices, develop vaccines, make sure the stuff we use is safe, on and on. Our society is dependent on nerds in lab coats.
They are often the quiet heroes of our civalization. And yet we never learn their names.
Better find my pretend lab coat and get back to work.
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