I use the Facebook app for iPhone all the time. It is my #2 most frequently used app behind Tweetie. While periodically they have released updates, they’ve mostly been cosmetic or UI in nature.
Last week’s update offers something brand new and fun. But it’s also something you need to be aware of even if you aren’t an iPhone user.
Two new features:
- Push notifications. Starting with version 3.1.1 you will get notified any time a friend does something on Facebook. I haven’t decided if I like this yet or not. I’ve got a lot of friends on Facebook and consequently a lot of activity on my account. People leave comments, wall posts, reply to threads I’m replying to, and send me lots of messages. I love this activity on Facebook, it’s one of the coolest things about the site. And now, each time they do something, a little announcement pops up on my phone. The good news is that it doesn’t make a sound to alert me that there is a new notification. The bad news is it is an interuption and I’m trying to eliminate those from my day-to-day, minute-by-minute life. It’s not that I’m super important… it’s that I need to eliminate distractions so I can give people/projects my full attention. If you don’t know how to turn it off, go to your iPhone settings> Facebook>Push Notifications> and you will see that you can decide what types of notifications you’d like.
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Massive data schmooshing commencing Contact synching.
This is, by far, the coolest new feature they’ve added to the Facebook app. If you turn on contact synching the app will look at your iPhone contacts on Facebook and merge stuff. So if a contact has a phone number listed in Facebook, it will automatically import. The fun feature is that it also pulls their current profile picture and uses it as the picture for that contact on your phone if you don’t have one already. That’s just slick! Here’s the kicker that will make some people mad. The iPhone app doesn’t care if you are friends or not. If you have a profile and you are in the iPhone’s contacts… it will pull that picture. For those concerned about personal branding, that’ll force you to be more professional about your profile picture on Facebook. If you represent your organization… it might be a good idea to keep that profile picture looking good too.
More data schmooshing to come? I’m sure there is a more technical name for this, but I call it data schmooshing. That’s where information from one application/website is merged with data from another application/website and out of that comes a new, more complete data set. I’m excited to see where this Facebook app takes things. I’m hoping that as time goes on it will schmoosh data with my Google contacts as well as my Google calendar. If they all start talking better the Facebook app could become a must-have application for everyone.
This is precisely why people are saying that Facebook could make a run at building their own operating system, just like Google. Yes, the Facebook phone may just be one of those surprise 2010 products.
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