The most important lesson I’ve ever learned about business and social media was from Duck Tales Scrooge McDuck.
Work smarter, not harder
This mention of my work by Derek Johnson of Tatango proves my point.
I’m not a guru. I don’t have a degree in media design. I have never taken a marketing class. I don’t have an MBA. The truth is that there is nothing special about me— all I do is stuff that is obvious.
That’s good news for un-experts like you and me. You don’t have to have a bigger budget, you don’t have to have a pedigree, you don’t have to schmooze a newspaper editor, you don’t have to buy Super Bowl ads.
In today’s world a smart message is all you need. Spend all your energy (cough, and money) investing in working smarter not harder.
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