Adam McLane

Category: Marketing

  • Fair-ly Good News

    I just talked to Rachel and Katie, who closed out Thursday at the Armada Fair. Over all it has been a fantastic 3 days. Results-wise, about 40 kids have committed to coming to the next MainStreet with their parents. (Have you seen the August one? Here’s the video) In the past three days I’ve had…

  • Some fair observations

    I’ve now spent two full days on my feet telling people about KidsTown and RomeoKids.com. I’ve come up with a few interesting observations about "booth stuff." Even though KidsTown is about kids, having kids in the booth doesn’t always help. You have to have a reason for people to engage you in conversation. It can…

  • The Cost of Going

    I am so excited about all that has happened in the 24 hours leading up to the Armada Fair. Even at the cost of some people getting little to no sleep last night, this is going to be worth it all. There are dozens of volunteers lined up, stuff to hand out, a great looking…

  • KidsTown on Church Marketing Sucks

    This week we finalized a lot of stuff for next week’s Armada Fair appearance. One important detail was getting a banner made that will be a part of our display. For some help, I submitted my idea to the Center for Church Communications labs. I knew the concept I wanted but didn’t know how else…

  • Fairs!

    Fairs!

    One of the things we’ve decided to do as a church this summer/fall is get involved in some public events to help tell people about what we’re doing. Why are you doing that? One of the problems of being a 168 year old church is that people who have lived here for a long time…

  • Pfttlwbwbwbwbwb… and things that change the game

    It’s been one of those weeks. And I still have mountains of stuff to do for this weekend. Yesterday I talked about goals and benchmarks. It was funny because I worked hard on a benchmark thing that will make the new RomeoChurch.com mucho better than the existing church website. Unfortunately, that benchmark took more than…

  • When Goals Wake You Up

    A lot of people make goals and set benchmarks. I am the same way. No matter what area of my life, I hear a little birdie telling me "You need to get ____ done by _____ to know that you are accomplishing ____ goal." I’m not sure where it originated but I that little birdie…

  • Marketing the church

    My friend Patti started a discussion over at the YMX forums about church marketing. (Not getting marketed to at the church by companies, but churches marketing to their communities.) Here are some questions that have come up that are worth wrestling with: What are the boundaries for a good marketing campaign? Is this too far?…

  • Managing a virtual community

    Or congregation for that matter. I’m trying to sort out the meaning of three things I’ve read this week. All three have to do with the big question, "What is community?" and "How do you help people form balance in an online community?" From a 10,000 foot perspective the question doesn’t really become "What is…

  • Wonder why we want a new sign?

    Here’s why. At first I thought… "Should I post this?" Then I realized… somewhere between 9 PM and 9 AM a few thousand cars already saw it. I’m posting it to make a couple of points. Interestingly, both Jason and I noticed it immediately. It’s funny because you don’t often notice the text of a…