As a small business owner, I have a number in mind for what my business must make each month. It’s an actual number based on the amount of money the business needs to make so we can pay all of our bills and ourselves.
Here is something that I’ve been wrestling with lately:
The number, however exact or arbitrarily picked, becomes the number.
It’s a goal but also a limiter.
So, right now, I can open a spreadsheet and point to every month in 2013 and tell you exactly how the business got to, is getting to, or will get to that number.
Could I make more? Yes. Could I make less? Yes. But chances are good that the business will generate just about that amount of money we need because that’s what we’re aiming to do.
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