Search results for: “good news”

  • The $6 Billion Election

    It’s 2004 all over again.

    In 2004, a ho hum group of democrats did their best to make the primaries interesting. John Edwards had the million dollar smile. Howard Dean looked like a contender. And John Kerry sat in the wings.

    The democrats knew they had little chance of beating Bush. His popularity was reaching its pinnacle. The American people loved how he handled the months immediately following the terrorist attacks and we were just getting into 2 wars in retaliation. (Though most seem to have forgotten that.)

    There was a 3 way race of pretty viable-looking “plan B” candidates. (Who were just good enough to be believable but not quite the party’s best.) The media made a good story out of Edwards vs. Kerry, Kerry won out. In the end it was a boring lead-up to a relatively easy win for Bush.

    But the democrats played along and everyone was happy.

    2012 has a problem.

    The republicans haven’t played along. Their pool of 4-5 people in the primaries aren’t believable enough for the general population to become interested. We all know it’s Romney. He just has to keep his mouth shut and keep smiling while the rest of the “plan C” and a couple of “plan D” folks take turns lining up and falling apart.

    The primaries aren’t interesting to the general public. Only 5.4% of eligible Iowa voters showed up to last week’s Iowa caucuses.

    So what’s the problem? There are 6 billion of them.

    Way back in August 2011 Reuters published a story which shows just why the media is trying so hard to make this year’s field of republicans look interesting.

    The U.S. elections will be the most expensive ever, with a total price tag of $6 billion or even more, fueled by millions of dollars in unrestricted donations as Republicans and Democrats vie for control of the White House, Congress and state governments.

    “It’s safe to say that, given that we had a $5 billion cycle in 2008, it will certainly be more than that and very likely over $6 billion, which is just an astonishing growth rate,” said Sheila Krumholz, executive director of the Center for Responsive Politics, which tracks campaign spending.

    The cost of the election is surprising given that only the Republican Party is holding presidential primaries, unlike in 2008 when both parties had expensive contests to find a candidate.

    Source

    For a struggling news industry that’s a whole lot of ad buys. Newspaper ads, television ads, magazine ads, online ads… everyone needs a slice of that $6 billion pie to make their budget and make Wall Street happy. Not to mention that’s a lot of money for staff, travel, hotels, greasing palms, etc.

    But they won’t spend that much money if Americans get bored. 

    This is why the news organizations are so desperate to find a story. Because if you get bored with this primary season they stop getting paid.

    My take? I’ll vote for the party who takes their slice of that Super-PAC pie and donates it to a charity. 

  • BREAKING: Santa to Cut Back Production in 2011

    PRESS RELEASE

    For immediate release

    NORTH POLE – Citing rising energy costs and increased demands for high tech goods, Santa Claus is forecasting a 13% reduction in the number of gifts distributed to the world’s children on December 25th. The 10 year average gift-per-child (GPC) is 5.2, in 2011 Santa Claus will reduce the average to 4.52.

    Santa Claus, Inc. CEO and Chief Delivery Officer Santa Claus reports, “2011 has been one of our most difficult years. Several factors have lead to our decreasing the per gift child forecast to 4.52. (GPC)

    In a briefing given via their 4th Quarter shareholder webcast, Mr. Claus outlined the factors which lead to this decision.

    • The price of oil globally has continued to increase costs across the board. While the North Pole complex is able to offset some of these costs with their 2009 initiated solar program during the summer months for toy production and shipping/receiving periods, when winter sets in the plants become fully dependent on diesel generatored power.
    • Grain costs for the reindeers has more than doubled in 2011. To offset this for the 2012 season Santa Claus has a team of elves working on a new formula which will combined traditional grains and Fruit Loops with filler from letters children mail to the North Pole during the Christmas season.
    • Labor prices for the North Pole plant have continued to outpace inflation. With rising health care costs and new concessions for wage increases after October’s “Occupy Santa” protests, overall labor prices have increased 9% while production decreased 18% year-over-year.
    • With newspaper and magazine circulation at an all-time low, Santa Claus’ Wish List and Letters to Santa Claus paper recycling programs have decreased revenue sharply. To offset this loss in revenue, Santa Claus, Inc CFO Mrs. Claus has opened an Etsy shop to sell officially licensed mittens, work gloves, sleigh seat covers, and hats.
    • While the release of the Kindle Fire has helped some, North American children are demanding more highly priced toys under the tree for Christmas. Santa has limited each child to one Apple product. Though Santa Claus, Inc is the single largest purchaser of Apple products globally, the price controls by the Cupertino computer maker have not allowed Santa’s elves to negotiate significant discounts. “It’s really a Wal-Mart thing.” Claus reports. “Apple is afraid that if Bentonville hears we are getting a better price than them they will lose their contract.
    • Significant infrastructure investments have been made exploring an additional toy storage depot in the Southern Hemisphere. Claus reports, “While it makes sense logistically to store some gifts in the South Pole, the South Pole elves are difficult to work with. Frankly, they have sticky fingers– and I don’t mean because they’ve eaten too many candy canes. In the 1980’s we tried a similar endeavor and had to cease operations when we discovered South Pole elves were selling gifts on the black market to China during the summer months.

    Despite the reduction in the GPC, Mr. Claus is expecting a Merry Christmas. “We don’t let a high fuel prices, elf labor issues, or Wal-Mart stop us from fully enjoying Christmas.

    The early forecast for 2012 GPC is set to increase significantly in 2012. “Ah yes, with 2012 elections in the United States we will see many more adults on the naughty list. And that’s good for American children as we will be able to spend more on children’s toys.” 

    Press contact and interview requests: press@northpole.org

  • American Airlines CEO quits on moral grounds

    American Airlines, once the largest airline in the United States, declared bankruptcy. This is not surprising news for the beleaguered airline industry; what is different is what is emerging from the wreckage. Gerard J. Arpey, American’s chief executive officer and chairman, resigned and stepped away with no severance package and nearly worthless stock holdings. He split with his employer of 30 years out of a belief that bankruptcy was morally wrong, and that he could not, in good conscience, lead an organization that followed this familiar path.

    Read the rest

    Trying to think of the right word for Gerald Arpey’s choice… hmmm… oh yeah… Morals.

    Remember when those in power were known for their high moral standards? Remember when the person at the top represented the organizations highest standards of excellence and character.

    Maybe we should  get back to that? Maybe we should ask organizations to hire people who will uphold the values of the organization above the profits of the organization?

    We should celebrate Mr. Arpey’s choice. He upheld the moral high ground that the company should pay its debtors and retiree benefits while the rest of the board made the immoral decision to file for bankruptcy as an easy way out “because everyone else is doing it.”

    I also found it interesting that American Airlines is calling it a retirement while the New York Times is reporting it as resigning because he thought the board was morally wrong. I wonder which is the truth?

    Hint: The company who declared bankruptcy in order to get away from paying their debts might just be protecting their behind from Wall Street while the guy who quit because he thought that was wrong is likely telling the truth.

    On top of that– Arpey didn’t hold the board hostage by taking a massive golden parachute. (In fairness, I have no doubt that with 30 years of service and having made $14.34 million in the last 5 years, that Mr. Arpey is hitting the bread line any time soon.) He just said… “You know what? If you make this move you are making it without me.”

    I like that in a leader. 

  • Missing the Moneyball

    The movie Moneyball brought to light something that has happens in a lot of areas of our culture: We make decisions all the time based on information that doesn’t really impact the result we are trying to get.

    Two examples from today’s newspaper:

    •  Only 80,000 jobs added in October, but unemployment rate drops. The unemployment rate is accurately measuring an old standard while missing a cultural shift. Think about all the people you know in the past 5 years who have gone from gainfully employed to gainfully self-employed. The unemployment rate doesn’t measure people who are starting their own business. I think if we measured that you’d be encouraged by economic growth.
    • Home building spent another year in the cellar. This is an economic indicator? New home starts? Sure, the population is growing a little bit every month and this implies new homes should be built to house them. Because that’s what I’d do, right? Wrong. People don’t get married and live in an apartment until they have a kid and build a house anymore. Our society isn’t that simple, maybe it never was. We should measure the homelessness rate instead. That’s what really matters.

    Other examples from this weeks news:

    • A lesbian couple at Patrick Henry High School was elected homecoming king & queen. I’m not even sure why this is a national news item. I know adults have an unhealthy fascination with adolescent sexuality and their interest in particularly peaked in the seemingly new phenomenon of LGBT students on campus. But this is measuring the wrong thing. Here’s a school that is safe and supportive of all of its students. Since when is that a bad thing? And what does this story have anything to do with education? Here’s a newsflash: Most people under 25 are completely over culture wars. 
    • Bank of America Eliminates Plan for $5 Debit Card Fee. Do people who work at banks think this has anything to do with $5? What they should be reporting is a trust index. The light bulb has gone off and people have realized that a $200,000 mortgage, some credit cards, some home improvement loans, some school loans, and a car payment is completely stupid financially even though banks says “good for your credit rating.” The real win was for credit unions. Measure the growth of credit unions vs. the decline of traditional banking and you’ll have an interesting index.
    • NCAA stipend not a lean towards “pay-to-play. This is a classic cover-up to get you to measure the wrong thing. While you’re debating the ethics of giving college football and basketball players $2000 each to offset living expenses, you’ll never notice that ESPN is the quiet majority voice dictating the changing landscape of conference play. (And blocking a playoff in football. Did you know they own a lot of the bowl games?) They have you measuring the wrong thing.

    What are some things in your life that are measured using an index that doesn’t really effect the outcome? 

  • Understanding & Reaching Wireless Students

    Whether you are a high school teacher, a high school pastor, or the parent of a high schooler we all have the same problem. How do we understand and reach the teenagers in front of us with messages that matter? 

    I’ve found that this lead in question is often the problem.

    1. We are a generation of adults who likes to talk and pretend to be experts on things we don’t understand, we over-assume.
    2. What matters to you isn’t necessarily something that matters to the students in your life.

    That said, there is plenty of research available which will help you better understand what’s important and how to reach those in high school right now. Why is there so much research done on this age group? Because bagillions of dollars in spending are influenced by them! (What? You thought researchers just liked them? Maybe so?)

    Here’s what’s on the menu for understanding those who just graduated high school:

    • Soup of the day – The Beloit Mindset List for the Class of 2015. We start things off by recognizing the world they have grown up with. They’ve never had a home phone, they’ve never dialed up the internet, they’ve never known a world without terrorist plots or going to the gate to pick up a friend at the airport. This list provides context.
    • Chef’s salad – The cost of college is on the forefront of their minds. Most high school students live with the adult assumption that they need to attend college. They are marketing savvy enough to ponder, “Do I need to go to college or do adults depend on me going to college?” They are asking good questions to count the cost like, “Is college right for me? Why do I want to go to college and spend all of that money if I don’t know what I want to do? Am I going to make enough money in the long run to afford the debt it will take to graduate?” This is why the gap year is so intriguing to them. (This is a massive opportunity for entrepreneurs)
    • Featured entree`5 Ways to Friend the Class of 2015. Research start-up Mr. Youth has published a powerful marketing whitepaper which dove deep into the forces that move them. The five ingredients of this dish include: Help them express their personal brand, Integrate organically into their world, Get in good with their friends, Become an on-demand brand, Get to know them before assuming what they want.
    • DessertMillennial Donors 2011 Executive Summary. Today’s students are motivated to change things. According to the second year study called Millennial Donors, 93% of those surveyed gave money to charity. 79% actively volunteered their time. But 90% of those surveyed said they would stop donating (time & money) if they didn’t trust the leadership.

    What does this have to do with my role in students lives? 

    • To reach students we have to understand what makes them tick instead of trying to get them to understand our point-of-view.
    • The world they have grown up in is vastly different from the one you grew up in. They already have a million adults in their lives that lecture to them, your best opportunity for reaching them is through listening.
    • Instead of asking students to get on your team you’ll need to help them see how your team and their team can collaborate. The concept of personal brand isn’t narcissism, it’s an opportunity.
    • Understand that a recommendation is their most powerful motivator. They simply won’t go somewhere or do something that’s not recommended to them.
    • They are hard-wired to give back, volunteer, and contribute their fair share. But the key component is trust. If you aren’t transparent and honest they will just move on.
    Do you work with high school students? Do you agree or disagree with what I’ve pointed out? What are areas you’d like to explore more? How could this research impact your day-to-day interactions with high schoolers? 
  • How is The Youth Cartel doing?

    I’m loving this season of life. In 2005, I did a start-up but it was different. The scale was much smaller and I had a full-time job. So in some ways this season feels familiar and in other ways it’s all new.

    If you’ve read the blog for long you know how much I value transparency. In fact, transparency is a value Marko and I have carried into the very DNA of The Youth Cartel. In order to stir things to change– transparency is required, right?

    Here are some updates on how things are going, in a few categories.

    Cartel Stuff

    • The weekly newsletters we started are doing really well! Youth workers are especially resonating with YouTube You Can Use. The growth of those, numerically, speaks to their usefulness. Both of those are kind of our flagship stuff right now.
    • This weekend Marko is in Michigan hosting our first official event, the Middle School Ministry Campference. The lead-up for that has been very successful and we can’t wait to see how it goes.
    • Our next event is the Extended Adolescence Symposium on November 21st. The planning for that is going great. We could really use your help in getting people there, though. If you live in the Atlanta area send me an email because I have a favor to ask. (adam@theyouthcartel.com)
    • I’ve been kicking around the idea of starting a ministry innovators coaching group. I kicked it around last Winter and didn’t make it happen. Thinking about it more seriously now.
    • We are dreaming of our next events, which is super fun.
    • We have a couple other initiatives coming along which I’m really excited about. But I’m quickly learning that “talking about” doesn’t always pan out!

    Client Stuff

    • I’ve been very busy on the website side of things. This could be an entire division of our company… building, maintaining, and growing organizations/individuals web presence. (Which is good, because it kind of is a division of our company!)
    • The Concierge Service is finally taking off! (Flat rate WordPress design, a great 2nd step for bloggers and small organizations.) We have the capacity to handle 2-3 of these per week and are really getting it down.
    • I’m about 2 weeks away from completely rebooting the website for a youth ministry organization. That’s been a great project and I think we’re set up for a nice long-term relationship.
    • We have a really cool project we’re unveiling at NYWC. This project deeply resonates with me and is the kind of thing every youth worker is going to want to look at.
    • I’m on the lookout for 2012 projects. Individuals, churches, organizations, start-ups, yada yada yada.

    Personal Stuff

    • Health insurance: Super excited that we can get that through Kristen’s work. A huge relief there!
    • Work time: The home office is great and I’m loving going to a co-working place 2 days per week. There are actually a group of us now looking for a real office to share… fingers crossed!
    • Speaking of balance: As I mentioned a few times already, the summer was nuts. But I’ve been able to shake those 16 work days for the most part. I’m way more available (and present) on nights & weekends than I have been in a long time. Loving that.
    • Cash flow: As someone who has had a paycheck every 2 weeks for the last 17 years this is the scariest part. So far, so good though. It’s fun to see the connection between what I do and what I bring home so concretely.
    • Joy factor: This whole thing is a blast. It’s a good kind of scary.
  • California Dreaming

    The American dream was affirmed yesterday– at least for some California residents. For tens of thousands of children, brought here illegally as children by their parents, Jerry Brown’s signing of  the California Dream Act, was a symbol of hope that their state cares about them.

    Qualifying students, regardless of their immigration status, can now apply for state financial aid. This was part B of a two-part law, part A passed earlier this year which allowed students to apply for private loans & financial aid regardless of status.

    This is great, but it isn’t enough

    While I’m thrilled with this new state law it isn’t the Dream Act we need at the federal level.

    • Qualifying students still cannot apply for federal financial aid because they lack legal immigration status.
    • Republicans continue to block measures which would provide a pathway to citizenship or even permanent resident status for children brought here by their parents.
    • Since the majority of financial aid for college comes from the federal level, this is more support but not a level playing field.

    Why this matters to youth workers and the church

    • It’s a matter of justice: It’s an injustice that a person raised in this country, who goes to school right next to your children, does not have the same opportunities to succeed that your child does. For many of these students, they had no say in whether or not their parents brought them here. But they have gone through our educational system, learned the language, competed with native-speaking peers, and this is their country in every way… except the one that truly matters, full legal status/rights.
    • It’s a matter of fairness: You want to pay $.99 for a pound of tomatoes or $1.29 for ground beef? Do you really think that $7 t-shirt you are making for your retreat was made by workers making minimum wage? Of course not. We both know it. Your standard of living is subsidized off of the back’s of cheap labor. To block those workers children access to post-secondary education & a pathway to legal status is embracing a system of oppression.
    • It’s a matter of numbers: Whether your church recognizes it or not we are still a melting pot country. The Latino population (whom the Dream Act primarily benefits) is exploding! Some predictions show that nearly 30% of the US population will be of Latino origon by  2050. On top of that, the census bureau is predicting a massive shift towards youth in the coming years. Currently, there are 59 children per 100 people in the US. By 2025 this will be 72. So our country is getting younger and more Latino… quickly.
    • It’s a matter of strategy: Let’s talk turkey. Let’s say you could care less about the first 3 things I listed. (Justice, fairness, and numbers) Let’s say you’re so hung up on the fact that their parents brought these children here illegally that you don’t want to give them anything like legal status, equal protection under our laws, or equal access to the same education your children have. (e.g. Arizona & Alabama lawmakers) With the population quickly shifting to give numerical power to legal people of Latino origin… do you really want to have your church as one of the agencies who held them back? Do you think that’s a good long term strategy for your church?

    For my youth worker friends: Let’s be reminded that our role in our community isn’t just to work at our churches. We are in our communities to advocate for all teenagers in Jesus’ name. God isn’t interested in the immigration status of students in your ministry. He’s interested in their status with Himself.

    The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’
    Matthew 25:40

  • Deliver us from evil

    If you hang out in Churchland you’ll almost never hear of evil in the church. We cover it up with elder approved statements, letters, forced resignations, cheesy happy, clappy worship songs, smiling sermons, and a heavy dose of denial.

    I didn’t have to search very hard for those headlines above. All I did was search the term youth pastor” on Google News; these were on the first page of results.

    Evil exists everywhere, of course. Just because people are Christians doesn’t mean they are absent of sin in their lives. But it boils my blood that the profession I love leads headlines with evil instead of the good that we do.

    My point isn’t that youth pastors are evil. Far from it. My point is that we can’t live in denial that there is evil. 

    People in your ministry deal with real evil every day. There is real evil in your life. There are people who are out to destroy you. There are forces at work through the tides of relationships that can elevate or destroy you. There are real temptations and moments of failure which can lead your life into horrible directions.

    Life is full of temptresses and tempests.

    And we need deliverance from this evil every day. And we need to lead people in a way that seeks deliverance from evil, real evil in their lives.

    Because at the end of the day– living a happy, clappy, smiley, existence of denial may just be enabling evil. 

    Our Father, which art in heaven,
    Hallowed be thy Name.
    Thy Kingdom come. 
    Thy will be done in earth, 
    As it is in heaven.
    Give us this day our daily bread.
    And forgive us our trespasses,
    As we forgive them that trespass against us. 
    And lead us not into temptation, 
    But deliver us from evil. 
    For thine is the kingdom,

    The power, and the glory,

    For ever and ever.

    Amen.

  • Coyote Fear

    Click to view full-size

    Yesterday, I opened my front door to this letter. Everyone in my neighborhood did. Take a second to read it.

    There are so many things wrong in this letter. At its core it teaches us a lot about the power of fear in our lives.

    • The letter is completely anonymous. It’s a letter about fear from a person too afraid to reveal who they are.
    • A concerned neighbor expressed a legitimate concern. Coyote are dangerous to pets. Let’s agree that this note came from a very good place, right?
    • The solution offered is counter-intuitive. Hiding your animals and yourself in your house will not scare away predators.
    • The neighbor doesn’t talk about the one obvious solution: Calling animal control.
    • There’s a cynical side of me that wonders if this isn’t really about coyote, it’s a passive-aggressive note about keeping your pets indoors at night. Maybe this neighbor was awakened by a dog barking or two cats fighting? And there are plenty of neighbors feeding lots of stray cats.
    • The note talks about facts, says there is evidence to back up these facts, but provides no specifics as to where you could see the facts.
    • The notes use of hyperbole is impressive, poetic even, like a chapter of Inferno.
    • Every cat left outside will be attacked, killed and eaten.” That’s my favorite line. It reminds me of the nightly news.

    Fear is big, bold, all caps… and delivered on your doorstep while you sleep.

    Remember: Jesus is not the author of fear.

    The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full. ~ John 10:10

  • Dear Church, You Can’t Buy Followers

    There are dozens of services online that let people buy followers.

    Prices start at about $15-$20 per thousand, with bulk orders costing less – 50,000 followers will typically run less than $500. Those followers, though, are often dummy accounts run by computers, some in a very obvious way, some in a more sophisticated fashion.

    “If you’re not familiar with Twitter and someone says I can have 10,000 people follow you, that sounds great,” says Mack Collier, a social media strategist and trainer (and frequent speaker at events like South by Southwest Interactive). “They’re not going to talk to you about how to use Twitter to meet your goals and objectives. … When we don’t really understand something, we go back to ‘what’s the number?’ The biggest number always wins until we understand how something works – especially with social media.”

    Follower for Sale: Buying Your Way to Twitter Fame, USA Today

    While no church would attempt to buy Twitter followers, churches who want to grow often think that a really slick marketing campaign is the difference between their growth and their demise.

    Church! You Do Not Have a Marketing Problem

    Unless you are a brand new start-up, plenty of people in your community already know you exist. Marketing isn’t your problem.

    You do a marketing campaign for one of three reasons:

    1. You have a product or service that is new to the market.
    2. You are trying to remind people who have used your product or service and not returned that you have something new.
    3. You are trying to convince people who already know they don’t want your product of service that they really do.
    SAT Question: Which of the speakers in this set does not match?

    In the past two days church leaders from around the country have voted on who they’d like to see speak at an online leadership conference called, The Nines. Scrolling down the list from the top you’ll see a bunch of pastors and theologians until you come to #14… Seth Godin. A marketing blogger and conservative Jewish man.

    The last thing church leaders need is to be convinced that they need a better marketing plan for their church.

    Spending money on marketing without changing the reason people already aren’t coming to your church is just validating the message people already know about your church– That’s not for me.

    Church! You Do Have a Follower Problem

    We have bought into a lie that the way to grow a church is one of two extremes. (And our inability to grow is a marketing and not a discipleship problem.)

    Extreme #1 – To lower the expectations we place on people who attend and follow us. Come as you are, listen if you want, that’s between you and God.

    Followers are free but the cost of following is high. In John 6 Jesus fed five thousand people and walked on water and as a result had a whole slew of people who wanted to become his disciples. So Jesus held a quick disciple orientation class to explain what the cost of following him was.

    Jesus said to them, “Very truly I tell you, unless you eat the flesh of the Son of Man and drink his blood, you have no life in you. Whoever eats my flesh and drinks my blood has eternal life, and I will raise them up at the last day. For my flesh is real food and my blood is real drink. Whoever eats my flesh and drinks my blood remains in me, and I in them. John 6:53-56

    Yeah, that wasn’t going to work. They just wanted to follow Jesus for the free lunch and magic show. John 6:66 says, “From this time many of his disciples turned back and no longer followed him.

    In reality… that’s what a lot of people come to church for. The free lunch and magic show your church is offering. When you actually challenge them to count the cost and follow Jesus they just move on.

    Extreme #2 – To raise expectations to a non-Biblical level by adding things to the Gospel message. To be a part of our team, you have to meet these 26 extra-biblical requirements as laid out in our church constitution… 

    Followers are free but you keep raising the cost. Acts 15 documents a case of this.

    Certain people came down from Judea to Antioch and were teaching the believers: Unless you are circumcised, according to the custom taught by Moses, you cannot be saved.”  This brought Paul and Barnabas into sharp dispute and debate with them. So Paul and Barnabas were appointed, along with some other believers, to go up to Jerusalem to see the apostles and elders about this question. Acts 15:1-2

    This isn’t unlike what we see today in many churches. They add extra-biblical requirements to being on board with the church. You have to be baptized in a certain way, attend certain classes, volunteer a certain way, on and on. While none of those things are typically “bad” they are extra-biblical requirements which weed people out falsely.

    In Acts 15:28-29, the council replied to these extra requirements that people were teaching with this, “It seemed good to the Holy Spirit and to us not to burden you with anything beyond the following requirements: You are to abstain from food sacrificed to idols, from blood, from the meat of strangled animals and from sexual immorality. You will do well to avoid these things.”

    You don’t need a new marketing campaign to grow your church. The best growth plan you could ever have is to start eliminating the extremes. (Too little or too high.)

    Question: If you have an existing congregation and the community has already decided they don’t need you. How do you change that perception?