Competitive Advantage

http://www.youtube.com/watch?v=7_q0wn5oQKU This clip from Tin Cup highlights the differences between an amateur and a tour professional.  Whether you are a casual golfer or a week-to-week preacher in a church. You and the guy on tour are fundamentally different in how you approach your craft. What you do is similar! But how you approach it and…… Continue reading Competitive Advantage

Wedding Weekend

I’m performing a wedding this weekend for long-time friend Dave Luke and his fiancee` Justine. Thinking about their engagement and wedding brought back this lovely memory. I’m not sure Kristen has changed a bit. But I’m glad that zit finally healed up and I got over the Friends look. I’m a youth pastor, you don’t…… Continue reading Wedding Weekend

5 Types of Engagement With Each Blog Post

I’m an engagement preacher. No other stat matters in social media quite as much as engagement. Likes, Retweets, Trackbacks, Comments. These are the things that show that your content isn’t just getting read– it’s getting shared. Here are five ways each of my blog posts is engaged with. Comments (On the blog itself, on Facebook,…… Continue reading 5 Types of Engagement With Each Blog Post

Measuring Success in Social Media

I laugh when I see the term, “social media expert.” Let’s be honest. It’s an emerging field and the only thing that makes someone an expert is that they have labeled themselves as such and they read Mashable and Seth Godin. With that in mind, I’ll just point out that for the last two years…… Continue reading Measuring Success in Social Media