Tag: innovation
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Back to the Garage
Last night I was listening to the latest episode of This American Life about origin stories of new industries and companies. Many well known companies have a myth that they started in a garage. Even if it really isn’t true, people want to believe that their company was created by someone with a crazy idea…
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Leading to the edges
Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you…
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Re-branding the Recession
Are you tired of the recession yet? Maybe it comes from living in Detroit and hearing how the economy was slowing down for 3 straight years before the rest of the country went into recession? If you want to play an interesting game, take bets before the nightly news starts on how many news stories…
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New Skills
A few times a weeks someone will introduce me by saying, “This is Adam, he’s a ____ [Joomla, WordPress, social media, start-up, online marketing, whatever else they think I’m good at, etc.] expert.” That makes me internally snort. I’m completely self-taught. I don’t know the academically correct way to do just about anything. Poverty is…
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I could do that, it’s easy
This week I’ve had a couple of people approach me about YMX. One said, “I thought about doing that but you just got to it first.” The other person said, “I thought about doing that but I just didn’t have the time.” Really, both are saying the same thing. I’ve heard it hundreds of times…