Adam McLane

Tag: measurement

  • Listen to the Right People

    Focus on transforming the people you have. The people in your church already have access to the people you want to reach. A popular speaker says, “You need to focus more on reaching than keeping.” That phrase shocks me. It sounds brilliant but is incredibly rude. Do you want to go to that church? I…

  • Measuring Success in Social Media

    I laugh when I see the term, “social media expert.“ Let’s be honest. It’s an emerging field and the only thing that makes someone an expert is that they have labeled themselves as such and they read Mashable and Seth Godin. With that in mind, I’ll just point out that for the last two years…

  • Why Do Church Leaders Count?

    If ministry is about people and not numbers, why do we count people? I’ve been going to church a long time. I’ve visited and been a part of probably a dozen churches. Typically, churches count heads either during the offering time or during the sermon of the Sunday morning services. And counting is a big…