Tag: soft innovation

  • How we got here is not how we get out of here

    In 1995, I got a job running some machinery on nights and weekends for a large health care company. I was a college student and it was a perfect job for me. It was boring and I could do my homework.  I had free reign to the 29th floor of a Chicago skyscraper until 6:00 […]

  • Leading to the edges

    Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you […]