Talk about a site you need to check out. I am second may be the prettiest, most powerful site on the internet.
What is it? It’s an online ministry designed around a powerful thought: If Jesus is number one in my life that means I am second.
How does it work? There’s not a lot to the site. Very simple navigation takes you to amazing stories from some famous people and some not-so-famous people. I’m telling you, the stories are amazing.
Who is behind it? It’s so incredibly done I have a hard time thinking it’s independently financed. So I haven’t figured out if there is a bigger organization behind it. But, thanks to twitter, I was able to find a couple of people who worked on the project.
Apparently there are some TV spots and billboards that are drawing attention to this project. Very cool stuff. I love seeing sites that represent the Gospel message so well. Fantastic combination of message, beauty, and wonderful site navigation.
Update: I got an email from someone involved with the project who provided me a link to the new I Am Second blog. Also, he shared an interesting LA Times story about American Idol Jason Castro’s faith. Jason’s story is also featured at I Am Second.
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loved the site, but, aren’t “others” second? I’m supposed to be last, aren’t I?
Treat others AS yourself.
Adam Leydig is the Creative Director behind the I am Second / iamsecond.com campaign. The work was created by the newly formed creative arm of e3 Partners Ministry lead by Creative Director Adam Leydig. e3 Partners is an international short-term missions agency headquartered in Plano, Texas. Adam Leydig recently joined the ministry world prior to Publicis Advertising and is now teamed up with Nathan Sheets, VP of e3 Partners and is currently on a quest to reach people for Christ instead of brands. The videos were produced by Ditore Mayo Entertainment. Photogfraphy was shoy by Trey Hill. The website was developed by Simply Interactive.
Thanks for for clearing all of that up. I get a lot of search traffic for the term “who is behind I Am Second.” Just FWIW.