Today I had some spare time. So I spent my morning and most of the afternoon toying around with the design and feel of YMX. At the end of all that, there really isn’t much to show for my efforts… but I’ve got some ideas.
The site continues to do well, but I really feel like it’s plataeued as a "survival and indie-looking" site and we really need to take it to the next level of a professional-looking site. Websites, unlike blogs and other things in life, really and truly have a first impression area.
People come to the site and have to immediately decide if they are going to be a part of it. They say
1. "is it attractive?"
2. "Is it easy to navigate?"
3. "Is it worth my time here?"
That last one is the hardest to make happen by far (content, content, content)… and I actually think this is the highest quotient of the three for our site. We’ve got content that helps people in ministry every day.
My guess is that the site continues to grow despite an awkward interface and an awkward design because people are finding it very useful. But, we can’t continue to assume that our benefits of coming will always continue to lead new people to the site… and with the first two on that list can be fixed with some creativity, time, and money. We should be and will be looking to fix the first two things on that list while we continue to keep #3 going.
Of course, time and money are two things I am distinctively lacking in. But that’s beside the point.
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