I know. It seems almost like an oxymoron to say… but Microsoft has an amazing utility for web developers. I’ll even go this far, it’s better than anything Google has in this category?
What is it?
It’s Microsoft’s adCenter Labs
What is it good for?
If you are an internet marketer or an internet publisher… you need to know who your readers are and what the likelihood is that they’ll use your site for commercial reasons. In other words, are users of your site willing to spend money via ads on your site or not? Interestingly, saying "no" to that question is not saying "no" to advertising on your site. All it means is that you should run ads on your site for informational purposes or non-commercial purposes. (Still plenty of money in that, too.) And if you are an online marketer, you need to know if you are spending your money on sites that are both in your demographic and interested in buying products that you sell.
It’s a powerful, simple tool that is worthy of a bookmark. Even for Microsoft haters. Or Google lovers like me.
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