IMC #12: Extreme makeover website edition

Looking at this from a internet ministry perspective.

Criteria for evaluating websites…

  • Don’t care about data architecture
  • Content
  • Design
  • Usability
  • SEO
  • Something else you want looked at…

Victim #1 Center for Student Missions

  • Conversion goal isn’t all that clear.
  • Probably too much navigation
  • Replace all that navigation with a paragraph explaining your conversion
  • Nice use of text link navigation at the bottom
  • Need a cue for the rollover map

Victim #2 Intervarsity Corporate site

  • Small text is nuts
  • Calls it "one of the worst sites I’ve ever seen"
  • Limit the choices
  • Make the "find a chapter" thing bigger
  • Think about building a site map into the navigation

Victim #3 Sports Spectrum

  • UNC colors is a nice touch, popular team colors
  • Nice design
  • Some of the boxes are tough on the eye, not offset enough
  • Great use of red for navigation

Victim #4 Act of Grace Radio

  • Move logo and text under it to the footer
  • Swoosh design is 1995 look
  • Microphone icons are tough, maybe a little sloppy
  • Top navigation is simple, easy
  • Remove the white "welcome to actofgraceradio.net."
  • It does look, overall, very good.
  • Needs Podcast, RSS feeds, player on home page, etc

Victim #5 Destino Community

  • Looks like a porn site
  • Red/black is "like 1984"
  • Serif fonts are bad
  • All the font sizes should match
  • Nice use of YouTube… just make sure you link back to your site from YouTube
  • Stick with colors in fonts… adding yellow/orange is a weird addition in about page

Victim #6 Prophecy Today

  • Looks like a news site
  • Ditch the scrolling text
  • Text is packed a little too tightly
  • Create a little more white space
  • No "who is Jimmy" link even though he’s mentioned a lot

This was actually a lot of fun. The folks who volunteered their sites were quite brave.


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