Rich Tatum (Blog Rodent)
Consultant
Our ministry blogs are about relationships.
Example of evotional.com (Mark Batterson) Form’s community with a local church.
Example of Out of Ur (Christianity Today) Trying to turn a company into a relationship.
Example of Church Marketing Sucks– Creates relationship..
Relationship blogs are about:
- transparency (can’t be afraid of comments)
- authenticity
- conversation
- connecting
- personal
- intimate
Why are blogs different?
- Personally written, rarely edited
- Often raw, emotional, and assertive (gotta have the guts to write stuff people want to read)
- More like letters than articles
- Occasional and timely
- Controversy-friendly
Why do we blog?
- We do all things for Christ Jesus, who loves us.
- Therefore, we blog because we love Jesus
Conclusions
- A blog with a "why" trumps one with merely a "how."
- Transparency and authenticity matter more than traffic and subscribers.
- Don’t "leverage" your blog for evangelism, let it become an experience for relationship.
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