I was just listening to a radio broadcast on the way home from church. In it the host and his guest were talking about the many shake-ups in the White House. The host wisely commented after the guest went on and on about how significant these changes are to the various departments cabinet members oversee.
The comment was, "Isn’t this normal?"
To which the guest went on, to great lengths, that it is normal in the 6th-7th year of a two term president to see many cabinet changes. Those are tough jobs with short tenures. The important word is that it’s "normal" through out various two-term presidents his original cabinet members tend to head off into retirement, the academic world, or private enterprise.
Imagine a news story on NBC. "In breaking news, the Attorney General steps down… but it’s pretty normal."
See, news agencies are driven by what’s hot. In order to secure their audience they need to "out-sensationalize" their competitors. It draws an audience, which draws advertisers, which pays the bills. And the American audience could care less about "stable" or "normal."
What is the marketing in your world, you church, your school, you job driven by? Does "normal" go noticed or should you do something that may be perfectly normal but is talked about as being remarkable?
Think about it. Thoughts?
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