I get a lot of blank stares when I talk about the importance of the internet when it comes to a local church ministry. Even some people at our church will openly wonder, "Why are we using the internet so much? Why is it so important?"
Well, USA Today has an excellent article about the connection between people checking out the church and them checking it out online.
Instead, observers say, they’re visiting
church websites and evaluating congregations often without having
actually met anyone at the church. And that has some church people
worried that the practice of faith is getting ever more impersonal
and consequently less powerful in an age driven by efficiency and
impatience.Church shoppers "used to have to go to the service,
sit in the back row and watch," says Tom Bandy, president of EasumBandy
& Associates, a church consultancy. "The website has just replaced
that. The color schemes, the formatting, the language, the music those things powerfully reveal who they (in the church) want to come
there and who’s going to be accepted there." Story
HT to Church Marketing Sucks
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