That’s the question Seth Godin wants to know.
Are your efforts at work, school, or church aimed at reaching the most people or at reaching specific individuals, audiences, or people groups?
Some places require an egalitarian approach. (such as a public school) But in the church world there are two specific and important audiences… the lost need to be reached and the found need to be taught.
What about in the business world? Are you more interested in keeping customers or reaching new customers?