Launching Beyond The Zoo

As I’ve talked about here a few times, Kristen and I have collaborated to create a new website. In truth, it’s just a convergence of two great passions for both of us… blogging and eating!

The whole point of is to help people discover hidden gems in San Diego County. We know that when people come to visit they will automatically check out the zoo. And we love the zoo! Our hope is to help visitors (and locals) discover unique and fun hole in the walls.

Of course, Kristen and I have always loved finding unique places! Wherever we’ve lived we have hunted for special places to take our friends. So, is really just fulfilling a lifelong passion and pursuit.

Anyway, this is what we’ve been working on for the last month. So far, it’s been a blast working with Kristen on the design. We’ve taken a lot of what we learned by starting YMX and applied some wisdom, too.

And… we waited to launch it until January 1st so I could fulfill my only New Year’s resolution of 2008. No new websites! This is our first.. I’ve got a few more I’ve been dying to launch.






6 responses to “Launching Beyond The Zoo”

  1. Andy Avatar

    Hey great site! Love the name and concept. I couldn’t help but be reminded of Rachel Ray’s “$40 a Day”. You ever think of doing an ocassional 10 min video like that, showing different resaurants and areas of San Diego?

  2. adam mclane Avatar

    That would be awesome. I hadn’t really thought about it but I would love to. Hmm.. now the problems of how to shoot it.

  3. chip Avatar

    Adam, you guys have really hit on something here. There are some other sites that try to do the same thing but yours has the feel of coming from a real person. I myself am someone who likes to find that ‘off the beaten path’ place for lunch, if you guys are still looking for ideas.

  4. adam mclane Avatar

    Chip- We are looking for other contributors to help us with the discovery of all things awesome in San Diego. I’d love to buy you a cup of coffee and chat about it.

  5. Kim Avatar

    Great looking site!

  6. Shawn Michael Shoup Avatar

    Love it! Makes me want to take a trip to the “other SD”! 😉

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