I snort when I hear that question. Typically, it’s blurted out by old media types who see the boom in social media as a hiccup in their returns. That’s when I just smile and nod… and eat them for breakfast. I’ve heard the same thing from pastors. Well, ministry over the internet isn’t real ministry. While my blog doesn’t take an offering… the post you are reading right now will be read by more people than 99% of sermons in America.
The way messages (marketing, religion, news) are received is changing. Are you adapting? Or are you investing in something that no one pays attention to?