I have  a  mixture of blogs that I  read. Some of them, I am their only subscriber and others have thousands of  people who read their  stuff every day. Seth Godin‘s blog apparently has more readership than 95% of all magazines in the United States. In doing this every day I’ve made a couple of observations. You see, while these “blog celebrities” may be online moguls, they are generally not that famous. (Just making a couple hundreds bucks a day from Google to blog… or in Seth’s case, no money to blog as he refuses to have ads.)

But there are a couple of things I don’t like about the big name bloggers. Even in the Christian world, big named bloggers take on an aura of superiority. They tend to communication that blog rules don’t apply to them when you get to be super big. Here’s three things that big named bloggers need to learn from small named bloggers if they want to remain on top. Because folks like me are getting annoyed and are going to drop you like a bad habit if you don’t straighten up and fly right.

1. Leave comments on. I’ve noticed that once a blog hits about 1,000 subscribers they like to turn off comments and leave on trackbacks. (Some truly elite turn off both!) In other words, the blog owner wants you to send traffic to them and doesn’t want traffic to go to you. Once you turn off my ability to respond to your blog post it isn’t a blog anymore. Now you are running a consultancy or a business, but not a blog. Some say they don’t have time to respond to comments. They joy of commenting is that you don’t have to respond as your blog will take on a life of its own. I recently noticed a speaker from a conference on blogging who told his audience “If you don’t allow comments you aren’t blogging.” He is now only accepting trackbacks.
2. Don’t forget you’re a human. One of the things I like about reading blogs is that you get a snapshot of a person’s life. Big name bloggers tend to stop writing personal thoughts, schedule snippets, and other stuff because they think it doesn’t pay well. (Yes, big named bloggers write with the purpose of drawing traffic and getting paid. The big trend now is to write the perfect eye catching subject line.)  One of the reason I am reading your blog, Mr. I Make $200/day on Adwords alone, is because I am curious about you. If you think I just want to read essays that aren’t good enough for your book, think again. Just be human.
3. Ads are OK, just be upfront about what you are getting paid for. When I read a bloggers recommendation for a book, website, or any other product… I am automatically trying to figure out how that blogger is getting paid. (ebooks are the #1 culprit of this) Amazon affiliates, ad networks, and Google Adwords are all easy to spot. But I’m finding that a lot of these big named guys are getting paid to plug in about half their posts. (Or so it seems) That’s pathetic. Another thing I am noticing with big named bloggers is that they aren’t giving credit for their sources. Not only will they not link to a commenter, now they won’t link to their sources? Why is that? Oh yeah, because big name bloggers only want to link to things that increase their page rank and/or pay them.

I’m a capitalist and I’m all in favor of new media and I’m perfectly fine with blogs becoming the most powerful medium on the internet. But I want to caution blog readers that while blogs may seem like citizen journalism, you have to be certain to ascertain a bloggers credibility.

Do you know the ethical standards of journalism? Bookmark this page!

Here’s the thing… most “big name blogs” are not journalist. They are marketers and they are profiteers. You have to use the same wisdom in reading a blog that you do in watching the news. At least in the news there is some editorial control. Blogs are like the old west of journalism… there are no sheriff’s in Blog County.

No, I won’t name names. And no, I’m definitely not talking about any youth ministry blogger. In fact, the “big name” youth ministry bloggers that I read tend to be true gentlemen about all of this. Sure, some of them make money off their blogs… but they aren’t crossing the line. (yet!)