Conan O’Brien eat your heart out.
And if you didn’t know, the staff at Conan has a website called Late Night Underground. Good stuff there.
Conan O’Brien eat your heart out.
And if you didn’t know, the staff at Conan has a website called Late Night Underground. Good stuff there.
It’s staff retreat time. So, between sessions you and stuff… here are the next 10 tunes I’ll be listening to. As always, these are just the next 10 songs on itunes, no cheating and ratings included.
Over a year ago, I was talking to one my youth ministry guru guys about the rarity of long term youth pastors in a local church setting. There are a decent amount of guys who have been in youth ministry for a long time (20-30) years, you can often hear them speak at various youth ministry conventions and other training opportunities. However very rarely are they in a local church setting. They tend to be youth ministry professors, camp directors, denominational leaders, in para-church ministries, professional speakers (need someone for your next camp?) or have started their own non-profit ministry to do what they’ve always loved without the headaches, heartaches or hurts that come from local church ministry.
I can understand the appeal of those positions and I’ve considered almost all of those different ways to do youth ministry without being in a local church. Why aren’t there more of us who remain in full time local church youth ministry for 20 plus years?
One of the principles I loved about Seth Godin’s book is that he gave permission to quit. I remember being in seminary and talking with all my fellow youth ministry seminarians who were convinced that they would be doing youth ministry until they die. If commonly used statistics are true, around 25-40% of them aren’t even in ministry now (14 years later) let alone in youth ministry.
It’s a shame they quit because of discouragement, hurt, isolation or pain from being in ministry. These things can come from within the individual or from within a local congregation. I wish they would not have quit, I wish they had pushed through the dip and pursued ministry because the harvest is plentiful but quality workers are few.
On the other hand I’m glad that some other guys have gotten out of youth ministry. Not because they were horrible but because they had gifts to share with the larger body of Christ. They include numerous former youth pastors who have become church planters, who took over for their senior pastor, who moved on to become a senior pastor, who went into missions and even Tony Jones who is now national director for the Emergent Village. If you need to quit youth ministry to pursue a new passion or your gifts have changed, great! Keep serving Jesus but remember to give your youth pastor a good budget and salary, when you’re in charge.
I’ve pushed through my own year and a half “dark night of the soul” after being fired abruptly by a stereotypical CEO Senior Pastor. It took time to heal and thankfully we found a great church that allowed us the time and space to heal. Because of my time in the Youth Pastor ICU, I’m able to be back in local church youth ministry.
It’s glorious. I’ve been “back in the saddle” for almost nine months now in full time youth ministry and there are still days where I go to work giddy. It’s my goal to retire in local church youth ministry. Is it because I can’t do anything else? No, it’s because I can’t do anything else! I’m compelled to care for students and their families in a local church setting because I think it’s the thing that I can do best to make Jesus smile the most.
Push through the dip, keep loving the local church, and join me in the youth pastor retirement home.
Len Evans has been in full time youth ministry since graduating from Dallas Theological Seminary in 1994. He is the author of Creative Bible Lessons in 1 and 2 Timothy and Titus. He’s written for The Journal of Student Ministries, Youthworker Journal and Group. He is the Youth Pastor of Melonie Park Church in Lubbock, TX.
Sponsored by Raising Lazarus: A Fund for Youth Workers

There doesn’t seem to be a more common dream among youth workers than the desire to get a book deal or to get published in a national magazine.
Here’s a reality check: No one is ever going to contact you to offer you a book deal or to ask for you to write for a magazine.
This is where YMX is unique in the ministry world. We want to help aspiring youth ministry authors, curriculum writers, and reviewers get to the “next level” by helping them develop a recognized name and find their writing voice.
Developing a recognized name
Yeah, I said it. If you want to write a book, write articles, or publish curriculum you’ll probably need to do some work. It’s not like publishers are so bored in their jobs that they are just randomly looking at blogs, youth group websites, or your college papers. The reality is that the decision makers are busy… so you have to build a body of work to the point where you can make a pitch for your project. In other words, a publisher is gambling by publishing your work. Their gamble is that publishing you will make them more money than it will cost to produce your work. While all youth ministry publishers are in it to help youth workers… at the end of the day they have to pay salaries and cover expenses. So, if you want to get published at the next level you need to show that you already have an audience reading your stuff, using your stuff, and wanting your stuff now.
Finding your writing voice
I’ve had the pleasure to watch this process at YMX. The first couple of articles we get from people typically aren’t that great. They are full of passion and full of “stuff” that makes sense to the author but is hard to translate to a broader audience. What happens is that when an article is submitted it gets edited. And when an author reads the published article vs. what they have submitted they learn how to write more for what the editor thinks is palatable to a broad audience. The result is that by the 3rd article, we’re getting a better quality article/review/resource. And we are seeing that the new author is starting to get confident in their writing style… finding a voice. This is another thing that a publisher is going to want to see. They will want to see that your stuff is polished but they don’t have the time/money to help you get polished.
So how do I get published? Here’s some ways to start today at making your writing dream a reality.
I am a major fan of Google’s Feed Reader, Google Reader. A mini-feed lives on my iGoogle page and my many feed subscriptions make keeping up with my favorite sites a snap.
Now Google Reader has a brand new feature called Top Recommendations. It takes a look at your reader history and what you subscribe to and recommends things it thinks you will like. Just go to your Google reader home tab and you’ll see your recommended reads in the top right hand corner. It will then allow you to preview the last 10 posts from that feed and decide whether or not you’d like to subscribe to it. Best yet, if you don’t like it just click on “No Thanks” and poof it is gone!
Of course, it’s from Google so this ultra swanky new toy is free. Even cooler it lists the feed count!
This week launches a new sermon series at Romeo. With it we’re launching new imagery, new music, a bulletin redesign, and this video… all goes along with a very cool message series.
The general idea is, at the core, the gospel message. That we are born seperate from God and that God’s sending of Immanuel was God craving a relationship with his creation… He wanted us to be closer. I won’t steal any more of Bob’s thunder on this series. (But if you want to hear one of the funniest things in church history, check out this jingle.)
Several months ago I wrote how sometimes my kids get hurt as a result of being around “big kids” in youth group. Last time, there was a student who was playing with Paul and decided it would be fun to help him do a flip. Well, when his head hit the tile and the tears rolled off she went and we were left to deal with the massive bruise on his face.
This time, more messing around led to him falling off an ottoman and smashing his head against the outside of a fireplace. The result was one very upset Paul, one very sad youth worker, a concerned mom and dad, and one large cut on the top of my boys head.
He’s going to be OK. It was just an accident and when 4 year olds play with big kids 4 year olds are eventually going to get hurt.
The bigger question I need to deal with is two-fold… because taking the kids to small groups isn’t going to work.
a. Either Kristen stops being a youth worker. (Something I don’t want to do on so many levels)
b. Or we find someone to watch our kids during small groups.
I think the bigger thing I saw last night is that we just shouldn’t have our kids at Light Force stuff very often. This has nothing to do with the accident last night, I just don’t think it helps to create the best environment for our students. Light Force is for 6-12 graders and not a first grader and a preschooler.
What do you think?
Now my favorite mobile application tracks my location… for free. Now my smartphone is a free GPS, I love it!
Well, that sounds a little too omniscient for a company. But when it comes to the web, Google pretty much knows everything that happens.
If you administrate a website you must install Google Analytics onto your website or blog. Well, you need to do that if you care about getting to know who your readers are, where they come from, and what they like.
It’s called Site Optimization. (Different than Search Engine Optimization or SEO as it’s known.) When you optimize your site you start creating content that your readers like more. You also design the site to fit what your users can handle with the navigation.
An example of optimization:
We work to optimize the YMX Newsletter all the time. With MailChimp, we get detailed reports when we send out our weekly newsletter. This reports doesn’t tell us who opened it and what they clicked on but it does tell us how many people opened our newsletter what they clicked on when they read it.
So, to optimize we experiment with different wording of the subject line and order of what we put in there. Studies show that if you write a compelling subject line on something like that, people are more likely to read it. So we experiment with certain words that lead to a higher open rate. We try sending it at different times of the day to gauge the open rate. And based on what people actually click on under our “5 Spot” determines the types of links we figure our recipients think is useful.
Through optimization we’ve learned the recipients of the YMX weekly newsletter like something they can download right away. So we mention it in the subject line and then mention it in the #1 position. And they also like to look at blogs (not YMX ones necessarily) that offer a hot deal or a quick tip to something.
Based on that optimization report, we’re able to increase the open rate and also grow the newsletters subscriptions. (It’s free but we still get excited about it growing!)
Using Site Optimization for the site you run
Even if you are blogging you need to be aware of some basic rules of optimization if you want to gain an audience. It’s not that you write for your audience, it’s that you stay aware of what the audience will read. (Like, on my blog if I write about family stuff… I need to be aware that no one really cares about that too much.) So, here are a few quick tips on site optimization. There are certainly other and better resources out there! But here are some getting started points.
3 Ways to Get Started on Optimization
Last thing about Analytics that is super cool. The search engine report. Google will report to you exactly what keywords led to someone coming to your site or blog. This will also tell you a little about what people are looking for when they come to your site. This is amazing when you run a big site like YMX. There are thousands of search terms that lead to us and some of them are funny and some of them are… odd. But with Analytics I can see every single search term that leads to us.
For instance, let’s say the keywords that most often bring people to your church website are “food pantry Romeo.” What do you think you should highlight front and center on your main landing page? You probably don’t want to feature a picture of your church building, do you?
My Typepad blog is officially dead as of this morning. Again, I can’t say how much I appreciated Typepad. The reason I made this switch was because of the cost. $90 for hosting and running the blog was just a little too spendy for me.
To people on the RSS feed this doesn’t matter at all. But I sure how people still find me who had a bookmark.