• Mike Huckabee is Chuck Norris Approved

    Conan O’Brien eat your heart out.

    And if you didn’t know, the staff at Conan has a website called Late Night Underground. Good stuff there.

  • Saturday Tunes

    saturday tunesIt’s staff retreat time. So, between sessions you and stuff… here are the next 10 tunes I’ll be listening to. As always, these are just the next 10 songs on itunes, no cheating and ratings included.

    1. Greater that is Greater by Building 429 ****
    2. Office Space: TPS Reports Dialogue *****
    3. Even the Blues by Sevenglory *****
    4. All Day by Hillsong United *****
    5. Take My Life by Chris Tomlin ****
    6. Plain White Rapper by KJ-52 *****
    7. Let it Fade by Jeremy Camp ***
    8. Taken by Building 429 ****
    9. All Things New by Steven Curtis Chapman ***
    10. God’s Gonna Cut You Down by Johnny Cash *****
  • Guest Dip Story: Len Evans

    Len EvansOver a year ago, I was talking to one my youth ministry guru guys about the rarity of long term youth pastors in a local church setting.  There are a decent amount of guys who have been in youth ministry for a long time (20-30) years, you can often hear them speak at various youth ministry conventions and other training opportunities. However very rarely are they in a local church setting.  They tend to be youth ministry professors, camp directors, denominational leaders, in para-church ministries, professional speakers (need someone for your next camp?) or have started their own non-profit ministry to do what they’ve always loved without the headaches, heartaches or hurts that come from local church ministry.

    I can understand the appeal of those positions and I’ve considered almost all of those different ways to do youth ministry without being in a local church. Why aren’t there more of us who remain in full time local church youth ministry for 20 plus years?

    One of the principles I loved about Seth Godin’s book is that he gave permission to quit. I remember being in seminary and talking with all my fellow youth ministry seminarians who were convinced that they would be doing youth ministry until they die.  If commonly used statistics are true, around 25-40% of them aren’t even in ministry now (14 years later) let alone in youth ministry.

    It’s a shame they quit because of discouragement, hurt, isolation or pain from being in ministry.  These things can come from within the individual or from within a local congregation. I wish they would not have quit, I wish they had pushed through the dip and pursued ministry because the harvest is plentiful but quality workers are few.

    On the other hand I’m glad that some other guys have gotten out of youth ministry.  Not because they were horrible but because they had gifts to share with the larger body of Christ.  They include numerous former youth pastors who have become church planters, who took over for their senior pastor, who moved on to become a senior pastor, who went into missions and even Tony Jones who is now national director for the Emergent Village. If you need to quit youth ministry to pursue a new passion or your gifts have changed, great! Keep serving Jesus but remember to give your youth pastor a good budget and salary, when you’re in charge.

    I’ve pushed through my own year and a half “dark night of the soul” after being fired abruptly by a stereotypical CEO Senior Pastor.  It took time to heal and thankfully we found a great church that allowed us the time and space to heal.  Because of my time in the Youth Pastor ICU, I’m able to be back in local church youth ministry.

    It’s glorious.  I’ve been “back in the saddle” for almost nine months now in full time youth ministry and there are still days where I go to work giddy.  It’s my goal to retire in local church youth ministry.  Is it because I can’t do anything else?  No, it’s because I can’t do anything else!  I’m compelled to care for students and their families in a local church setting because I think it’s the thing that I can do best to make Jesus smile the most.

    Push through the dip, keep loving the local church, and join me in the youth pastor retirement home.

    Len Evans has been in full time youth ministry since graduating from Dallas Theological Seminary in 1994. He is the author of Creative Bible Lessons in 1 and 2 Timothy and Titus. He’s written for The Journal of Student Ministries, Youthworker Journal and Group. He is the Youth Pastor of Melonie Park Church in Lubbock, TX. 

     Dip Series Headquarters

    Sponsored by Raising Lazarus: A Fund for Youth Workers

  • How do I get published?

    How do I get published?

    There doesn’t seem to be a more common dream among youth workers than the desire to get a book deal or to get published in a national magazine.

    Here’s a reality check: No one is ever going to contact you to offer you a book deal or to ask for you to write for a magazine.

    This is where YMX is unique in the ministry world. We want to help aspiring youth ministry authors, curriculum writers, and reviewers get to the “next level” by helping them develop a recognized name and find their writing voice.

     Developing a recognized name

    Yeah, I said it.  If you want to write a book, write articles, or publish curriculum you’ll probably need to do some work. It’s not like publishers are so bored in their jobs that they are just randomly looking at blogs, youth group websites, or your college papers. The reality is that the decision makers are busy… so you have to build a body of work to the point where you can make a pitch for your project. In other words, a publisher is gambling by publishing your work. Their gamble is that publishing you will make them more money than it will cost to produce your work. While all youth ministry publishers are in it to help youth workers… at the end of the day they have to pay salaries and cover expenses. So, if you want to get published at the next level you need to show that you already have an audience reading your stuff, using your stuff, and wanting your stuff now.

    Finding your writing voice

    I’ve had the pleasure to watch this process at YMX. The first couple of articles we get from people typically aren’t that great. They are full of passion and full of “stuff” that makes sense to the author but is hard to translate to a broader audience. What happens is that when an article is submitted it gets edited. And when an author reads the published article vs. what they have submitted they learn how to write more for what the editor thinks is palatable to a broad audience. The result is that by the 3rd article, we’re getting a better quality article/review/resource. And we are seeing that the new author is starting to get confident in their writing style… finding a voice. This is another thing that a publisher is going to want to see. They will want to see that your stuff is polished but they don’t have the time/money to help you get polished.

    So how do I get published? Here’s some ways to start today at making your writing dream a reality.

    1. Blog. The more you write, the more confident you get in writing.  Don’t just write about silly stuff or pass along links or the latest quiz to your friends. Find something to write about. If you really don’t have any ideas just pick a chapter of the Bible and write your reflections on a new chapter every day.
    2. Submit an article on something you are interested in. Write an article about something you are knowledgeable about to YMX. It doesn’t have to be long, 500-700 words is perfect. Another cool thing you can do is to ask people if you can guest blog on their blog. This will help you get used to writing for different audiences. Just like when doing speeches or preaching at churches, knowing your audience is half the battle. Once you get a few of these under your belt… you are ready to take on something tougher.
    3. Create a project that is outside what you know. Stretch yourself a little to write about something. This will demonstrate to yourself and others that you are diverse enough to write things that are beyond your experience.
    4. Ask for feedback. Once you get a few things published online, ask for feedback. How many people read my article? What would have made it better? How could I make that article into something that more people would have read?
    5. Ask for projects. I’ve never told a person “nothing” when they ask me for something I’d like to see an article on. When you ask me for a project idea and then you submit an article along those lines… that’s when I can see you are really getting into it.
    6. Be consistent and make deadlines. Nothing is more annoying than people who pitch an idea, get an assignment, and then blow a deadline. That is definitely not going to help you get to the next level.
    7. Start pitching ideas to new editors. This is the exciting step we see many writers at. They have written a few things for YMX, gotten solid feedback, and are now ready to draw on that experience to start getting paid gigs. So they submit their project ideas to youth ministry magazines, major Christian websites, their local newspaper, (small town papers are always hungry for good content) and maybe even another larger venue.
    8. Welcome to the world. When editors know your name and what you’ve got a body of work they are familiar with… they may just call you about a project idea they have been thinking about. Here’s a hint: Say yes and beat that deadline!
  • Googe Reader’s New Feature: Recommended Feeds

    I am a major fan of Google’s Feed Reader, Google Reader. A mini-feed lives on my iGoogle page and my many feed subscriptions make keeping up with my favorite sites a snap.

    Now Google Reader has a brand new feature called Top Recommendations. It takes a look at your reader history and what you subscribe to and recommends things it thinks you will like.  Just go to your Google reader home tab and you’ll see your recommended reads in the top right hand corner. It will then allow you to preview the last 10 posts from that feed and decide whether or not you’d like to subscribe to it. Best yet, if you don’t like it just click on “No Thanks” and poof it is gone!

    Of course, it’s from Google so this ultra swanky new toy is free. Even cooler it lists the feed count!

  • December message series: Closer

    This week launches a new sermon series at Romeo. With it we’re launching new imagery, new music, a bulletin redesign, and this video… all goes along with a very cool message series.

    The general idea is, at the core, the gospel message. That we are born seperate from God and that God’s sending of Immanuel was God craving a relationship with his creation… He wanted us to be closer. I won’t steal any more of Bob’s thunder on this series. (But if you want to hear one of the funniest things in church history, check out this jingle.)

  • Youth Ministry is Dangerous for My Kids, part 2

    Several months ago I wrote how sometimes my kids get hurt as a result of being around “big kids” in youth group. Last time, there was a student who was playing with Paul and decided it would be fun to help him do a flip. Well, when his head hit the tile and the tears rolled off she went and we were left to deal with the massive bruise on his face.

    This time, more messing around led to him falling off an ottoman and smashing his head against the outside of a fireplace. The result was one very upset Paul, one very sad youth worker, a concerned mom and dad, and one large cut on the top of my boys head.

    He’s going to be OK. It was just an accident and when 4 year olds play with big kids 4 year olds are eventually going to get hurt.

    The bigger question I need to deal with is two-fold… because taking the kids to small groups isn’t going to work.
    a. Either Kristen stops being a youth worker. (Something I don’t want to do on so many levels)
    b. Or we find someone to watch our kids during small groups.

    I think the bigger thing I saw last night is that we just shouldn’t have our kids at Light Force stuff very often. This has nothing to do with the accident last night, I just don’t think it helps to create the best environment for our students. Light Force is for 6-12 graders and not a first grader and a preschooler.

    What do you think?

  • Google Maps just got better

    Now my favorite mobile application tracks my location… for free. Now my smartphone is a free GPS, I love it!

  • Using Site Optimization on Your Website or Blog

    Well, that sounds a little too omniscient for a company. But when it comes to the web, Google pretty much knows everything that happens.

    If you administrate a website you must install Google Analytics onto your website or blog. Well, you need to do that if you care about getting to know who your readers are, where they come from, and what they like.

    It’s called Site Optimization. (Different than Search Engine Optimization or SEO as it’s known.) When you optimize your site you start creating content that your readers like more. You also design the site to fit what your users can handle with the navigation.

    An example of optimization:

    We work to optimize the YMX  Newsletter all the time.  With MailChimp, we get detailed reports when we send out our weekly newsletter. This reports doesn’t tell us who opened it and what they clicked on but it does tell us how many people opened our newsletter what they clicked on when they read it.

    So, to optimize we experiment with different wording of the subject line and order of what we put in there. Studies show that if you write a compelling subject line on something like that, people are more likely to read it. So we experiment with certain words that lead to a higher open rate. We try sending it at different times of the day to gauge the open rate. And based on what people actually click on under our  “5 Spot” determines the types of links we figure our recipients think is useful.

    Through optimization we’ve learned the recipients of the YMX weekly newsletter like something they can download right away. So we mention it in the subject line and  then mention it in the #1 position. And they also like to look at blogs (not YMX ones necessarily) that  offer a hot deal or a quick tip to something.

    Based on that optimization report, we’re able to increase the open rate and also grow the newsletters subscriptions. (It’s free but we still get excited about it growing!)

    Using Site Optimization for the site you run

    Even if you are blogging you need to be aware of some basic rules of optimization if you want to gain an audience. It’s not that you write for your audience, it’s that you stay aware of what the audience will read. (Like, on my blog if I write about family stuff… I need to be aware that no one really cares about that too much.) So, here are a few quick tips on site optimization. There are certainly other and better resources out there! But here are some getting started points.

    3 Ways to Get Started on Optimization

    1. Install Google Analytics to your sites template. It’s free and it takes about 5 minutes to set up.
    2. Wait 15-30 days. This is important because the more data you draw from the more accurate your conclusions are going to be.
    3. After some time has passed, take a look at a few sets of very important data. (I know, you are Christians and the #1 thing seems to be the total number of visitors… but it’s not that important to site optimization!) Look at the bounce rate. It’s it’s low, under say 50%, you are doing OK. The bounce rate means the percentage of users who looked at more than one thing on your site. Look at the content overview. Notice what people are clicking on from your site. The “/” will be the #1 spot as that is your home (landing) page. But what is #2? This may surprise you. And a quick change you can do is moving some of those navigation links around. Let’s say you have a church website and you want every first time visitor to look at “About us” but every first time visitor is looking at “Staff” instead. You may need to re-prioritize your navigation to show off your “about us” button. Or… you may want to clean up that staff page! Lastly, set a goal for your analytics. This is pretty easy to set up and the point of it is that you want to track what you main goal of your site is. For YMX, our two main goals are “registration” and “newsletter.” For your blog it is likely the “feed” button.

    Last thing about Analytics that is super cool. The search engine report. Google will report to you exactly what keywords led to someone coming to your site or blog. This will also tell you a little about what people are looking for when they come to your site. This is amazing when you run a big site like YMX. There are thousands of search terms that lead to us and some of them are funny and some of them are… odd. But with Analytics I can see every single search term that leads to us.

    For instance, let’s say the keywords that most often bring people to your church website are “food pantry Romeo.” What do you think you should highlight front and center on your main landing page? You probably don’t want to feature a picture of your church building, do you?

  • It’s official

    My Typepad blog is officially dead as of this morning. Again, I can’t say how much I appreciated Typepad. The reason I made this switch was because of the cost. $90 for hosting and running the blog was just a little too spendy for me.

    To people on the RSS feed this doesn’t matter at all. But I sure how people still find me who had a bookmark.