Category: social media
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Measuring Success in Social Media
I laugh when I see the term, “social media expert.“ Let’s be honest. It’s an emerging field and the only thing that makes someone an expert is that they have labeled themselves as such and they read Mashable and Seth Godin. With that in mind, I’ll just point out that for the last two years…
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Facebook connect
You now have the ability to post your comment at adammclane.com onto your Facebook profile. It’s completely optional, and as you can see in the image above, if you do link your comments to your Facebook profile you’ll have the chance to control how you’d like that to look. Over the past year or so…
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A Pastor Who Gets It
There’s a tiny amount of cynicism when you hang out with church leaders. We have a hard job and it comes out in funny ways. That guy just doesn’t get it. There are lots of conversations where church leaders don’t get it. Talk to any associate level pastoral staff member, church secretary, maintenance person, van…
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Social Media Training for Pastors Coming to San Diego
I bump into church staff all over San Diego County who have the same question, “I hear that social media is a great way to reach people, but I don’t know how to get started, and I don’t have a lot of time to figure it out.” Youth pastors. Church planters. Senior pastors. They all…
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A new kind of missions trip
I’ve been on a lot of missions trips. But never one that was three dimensional before. The three dimensions of the Haiti trip: Going and experiencing for myself. Using Twitter and Facebook to tell stories live, sharing pictures and videos with thousands around the world. Watching the experience change my friends while they participate in…
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Smart Media
The most important lesson I’ve ever learned about business and social media was from Duck Tales Scrooge McDuck. Work smarter, not harder This mention of my work by Derek Johnson of Tatango proves my point. I’m not a guru. I don’t have a degree in media design. I have never taken a marketing class. I…
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McLane Creative
If you pay close attention, you may see a links to mclanecreative.com on some websites. What is that all about? Essentially, McLane Creative is for stuff I do outside of my work at Youth Specialties. Sometimes there may be a project I want to experiment with that has nothing to do with my full-time gig,…
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Social Media and Youth Ministry
Today I had the chance to talk to youth workers in East County about all sorts of internet and technology stuff. Here are some highlights of that discussion. It’s important to identify WHY you are a part of social media. Youth workers must get past the passive-praxis response of just doing it because it feels…
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Facebook App Gets a Facelift
I use the Facebook app for iPhone all the time. It is my #2 most frequently used app behind Tweetie. While periodically they have released updates, they’ve mostly been cosmetic or UI in nature. Last week’s update offers something brand new and fun. But it’s also something you need to be aware of even if…
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5 Tech Trends to Watch in 2010
What’s going to be the next cool thing? Of course, I can’t predict the future. But I can see some technologies that are just on the edge of getting to the masses which I think will be game changers in 2010. All are just a price-point change away from radically changing the way we interact…