The posture a writer takes impacts the perspective of the reader. Unfortunately, without proper perspective on the writer, the authors impact can outweigh reality.
This is it. Today is the day. I don’t have time for could, woulda, or shoulda. I only have time for results. I know the stats. I know the strategies. I know what it takes to get it done… it’s time to get it done. [Insert whatever analogy you need to fire yourself up] I’m…
Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you…