See Nicholas Kristof’s post at his New York Times blog which spurred on these thoughts, John Stott and Christian Evangelicals.
Feedback? If what I’m saying is true, how would this impact how you do ministry in and through your church?
See Nicholas Kristof’s post at his New York Times blog which spurred on these thoughts, John Stott and Christian Evangelicals.
Feedback? If what I’m saying is true, how would this impact how you do ministry in and through your church?

Have you ever sat in on a timeshare presentation? You’re on vacation, spending $100 every time you get out of the car with your family, and a very nice front desk person tells you… “Mr. McLane, if you’d be willing to sit down and talk with us about our vacation packages, we’ll give you $100 in cash and free tickets to a show. It’ll only be about an hour.”
It seems like it will be worth it until you actually do it. For an hour they berate you with every sales tactic in the book. They show you the property. They say, “Imagine coming here for two weeks every year, wouldn’t that be great?” Or “You can trade your weeks for points and go anywhere in the world! And it’ll already be paid for.” Or my favorite, “Mr. McLane, you work hard. Doesn’t your family deserve a vacation like this every year?”
It’s moment of insincerity, remembering your kids names, relating stories of other pastors who have joined, on and on. The more they talk the more you want to punch them in the face. It’s hard to say $100 for an hour of your time isn’t worth it. But it’s not worth it.
No offense to those who have bought timeshares. But you go into the presentation either knowing you want to buy one or you don’t.
In which case, since I’m already wanting to buy in the pitch is useless. And for the person who already knows they don’t want to buy the salesperson is just going through the motions and so are you… you just want to be nice enough to get the $100. (And those who get talked into it are more preyed upon than sold on it, right?)
It’s all just a game, isn’t it? I know I’m not going to cave and buy a $30,000 timeshare because I don’t want one. And before I arrived at the presentation my wife and I already told ourselves that no matter what, we’re going to be polite, but we’re just taking our $100 and going to the beach later.
We are not buying a timeshare in Ft. Lauderdale.

This is, at it’s core, the problem with the “If you build it, they will come” strategy so popular in Christianity.
The sales manager (aka the pastor) polishes up his sales pitch and tells his sales team (congregation) that if they can bring the prospects, (non-church goers) he will close the deal. (I mean, get them to give their lives to Jesus.)
When pastors tell their congregation to do this, there is always a sly little smile, as if to say… “They’ll never know that what we’re about to do is tell them about Jesus.” Yeah– as if visitors are surprised that your marriage seminar is really a Gospel presentation? Doubt it.
Put yourself in the car of a non-church goer about to visit your church with you. You are either interested or you aren’t before you even get there, right? If you aren’t interested in church you are thinking, “No matter what, just be polite, drink the coffee, and peace out ASAP. I’m doing this for my friend.”
No amount of manipulation or sales pitch methods will get that person to change their mind. Why? They are locked in as uninterested. And one could argue that those who get talked into it are more preyed upon than sold on it, right?
Jesus isn’t a deal.
If you are a fan of storytelling, and chances are good that you are, you need to subscribe to the Moth podcast. The Moth is a non-profit organization dedicated to the art of live storytelling. They put on live storytelling events where members of the audience get a few minutes to tell a story, live and without notes, on a theme. The best stories make it onto the podcast. It’s 13 minutes I look forward to downloading each week.
The story I’m linking below is poignant for a couple of reasons. First, it’s great storytelling. Jen pulls you in. Second, because the content of her story is just a little too close to home for a lot of my friends. Jen is caught between two worlds, Evangelical Christianity and selling Mary Kay. In the end she isn’t sure which one she is selling anymore.
(Note to RSS readers – you can come to the site and listen to the audio)
As a communicator, storytelling is one of the things I wish I were a lot better at than I am. I’d kill to have a group of friends who regularly got together and practiced telling stories. Some ground rules, some themes, and some live audience feedback to refine the craft. Because ultimately, we need to tell stories that matter!
I’ve been around Christians long enough to know that they like to talk about sex. In fact, I know enough about internet traffic to know that only one thing is more popular than a post about sex. In fact, most of you are reading this because you clicked on a link with a keyword you like to click on, “SEX” and are wondering what the secret is all about.
What’s the one thing more popular than a post about sex? A post about sexual behavior Christians “shouldn’t do but like to talk about.”
– Homosexuality
– Cheating
– Masturbation
– Pornography
– Getting caught looking at gay porn and masturbating.
Here’s some data behind this Christian propensity to search for and click on things about sex. Notice the #1 read item at YMX over the last 2 years by a wide margin… it’s an article called “Solo Sex” and its about masturbation. In the 2 years that article has been on the site it has averaged 25 readers per day! Likewise, my blog data shows that most of my google visits from google searches arrive on terms such as “Christian dating” or “Christian sex.”
Proving this point further, stop for a second and think about this: “Why are you reading this post? What about the title ‘Secret Sex’ made you click here?” Did I trick you to come here with my blog title? Did you click on a delicious link I served on Twitter? Or were you googling something like “Christian love advice?”
Here is my theory, disagree with me if you like. I think that internally many evangelicals are wrestling with sexuality. I don’t mean they are worried about their gender preference or even secretly longing to do sinful things. I think that within Christian circles it just isn’t safe to talk about sex which leaves many adult Christians very immature in how they handle sex. So the result is that we talk about sexuality in very immature fashions. (And then we wonder why students have messed up views on sexuality!)
While in non-Christian circles it isn’t unusual to have some safety within your peer group to talk about sex in an intelligent manner, I know I’ve never found Christian friends willing to have a serious conversation blushing it off as either “naughty” or diverting to childish jokes. (Of course, maybe its just my friends?) So while it may be normal and/or healthy to seek out talking with a peer about something intimate… in our circles we repress that discussion and look for answers privately.
And I’m not sure that’s a good thing.
I wonder if that repression of the discussion, which in and of itself is amoral but breaks a Christian taboo, is exactly what leads to the gross sexual dysfunction within many churches and marriages. Why can’t Christians just talk about sex? Why do Christians scour the internet searching for answers?
Sidebar: Of course it could also be that there are so many people out there googling anything to do with sex that this disproportionally elevates the click through rates of posts about sex… that’s a theory worth contemplating without devaluing the overriding question.
So, what is it?
– Victorian cultural leftovers permeating Christian culture?
– Fear?
– Our mommy told us never to talk about sex, just learn about it the way she did in the library?
– It should just be repressed. Asking this question proves that Adam is a pervert and just likes to say “sex” a lot.