Tag: huffington post

  • Exit Strategy

    Huffington PostOver the weekend it was announced that the Huffington Post was selling to AOL for $315 million. The press release will reassure fans that the change in ownership won’t change the core of the business. But it will.

    The only party who really believes that nothing will change is AOL.

    From now on a line has been drawn. There will now be three audiences. Those who loved the Huffington Post before the sale. Those who became fans after the sale. And those who have transcended their love of the Huffington Post through the transition.

    And things will change among the team there, too. They have played their card. The exit strategy now lives in their bank account.

    Why? Its tough to go back to a job in the same way and work for thousands when you know you have millions in the bank. Certainly, they will go back to work. And they will try their hardest to work in the same way as they always have. But everything will slowly change as the fight changes from “beating the man” to “becoming the man.”

    People in ministry know exit strategies, too well

    We live in a low-trust, highly transient culture. Everyone has a price and everyone has dreams that include not working where they work or living where they live. (Some will shake their head and swear it isn’t so. But deep down we all know its true.)

    The dirty little secret of the American Dream is that it implants a deep seeded dissatisfaction with our current situation and a heads-up mentality that to succeed you might need to go where the grass is greener.

    And people in ministry are quick to make moves. I rarely meet a staff person who isn’t willing to at least feel out another opportunity somewhere else.

    Let’s be blunt: This kills your ministry.

    While people who are in your ministry don’t know that you are passively looking, you exude a mentality that people pick up on but can’t quite articulate. It’s like they walk into your office and smell something but can’t quite put their finger on what it is.  But if they looked under your desk they’d see boxes ready to be shipped off somewhere else.

    And then when you play your exit card… it all clicks. They knew you were a fake all along.

    What people need

    2008-2010 taught people that the American Dream is largely a lie. We learned that you can’t mortgage your way to wealth. We learned that companies have no loyalty to employees. We learned that more education doesn’t guarantee you lifetime employment. We learned that corporations can steal houses from hard-working families. And we learned that the next generation will likely not be wealthier or more educated than their parents.

    This has knocked our country off its equilibrium. It has forced Americans to do very un-American things like reject the notion that all people are equal. (Core to the health care debate) Or the central theme that our nation is built on accepting immigrants. (Rejection of the DREAM Act and all forms of immigration reform) I could go on… but it’s not the point of this post.

    We need bedrock. We need leaders in our community who have hitched their horse in our neighborhood. Who declare that they won’t leave our community. We need the talents, voice, intelligence, passion, and tenacity of church leaders who see themselves as ministers to the community at-large and not just the few who pay their rent.

    We need activists. We need leaders who will stand up for the rights of the minority in our communities and hold their hand in the public arena in Jesus name. We need people who have stood the test of time and been the pain in the neck of the good old boys for long enough to see real change.

    We need retirement parties. We need leaders who are willing to stick it out for their career. Who aspire to have a street named after them more than a book with their name on it. We need leaders who recognize that long-term ministry means good times and bad times. We need leaders who recognize that their role may morph. We need leaders who dream that one day they will be recognized for 40 years of service with a cake and a party. (And maybe we won’t be, and that’s OK, too.)

    That’s where church leadership will be in 20 years. The question for you is simple: Will you be here in 20 years or will you be doing something else? It’s up to you.

  • From RSS to Today

    Is RSS dying? Quick answer: No

    But RSS (Really Simple Syndication) has a lot more to compete with in 2010 than it did in 2005 when it took off.

    In 2005, the advent of aggregators like Bloglines, Google reader, and even the über popularity of my.yahoo.com made RSS the best way to grow your reach as a blogger. If you could just get them to click that orange button– they’d get your blog post every time you published automatically!

    RSS was king.

    For a few years RSS was one of the easy measurement tools of blog power. As people visited a site for the first time they were more likely to subscribe to a blog if they knew say… 1034 other people already did. (And yes, tons of the names in the Christian blogosphere you know today got known simply because they figured out how to manipulate the Feedburner subscriber chicklet. They made it seems like they had tens of thousands when they really had about a hundred. Tricky, tricky. It was dirty but you bought their books. Sorry.)

    In 2006, the apple cart began to get upset with the popularity of sites which sifted through thousands of relevant RSS feeds within a niche` and curated the niche` into a website. Power wasn’t just measured in your ability to have thousands of RSS subscribers… it became measured in your ability to get your conent brought to the front page. Sites like Boing Boing, TechCrunch, Huffington Post, and Mashable exploded simply by curating their respective niche`. (Imagine editors looking through tens of thousands of RSS feeds and choosing 10-12 things a day to link bait.) Interestingly, since that’s essentially what newspapers and television news folks do, these curators became recognized as legitimate news outlets within their sector. All because they subscribed to thousands of RSS feeds and started to bring the best stuff to the top. Along the way they earned more than your RSS subscription– they earned your trust.

    In 2008 and gaining strength through today RSS has become less important. Why? We don’t need to have tons of content automatically sent to us via an aggregator. Nor do we need the big niche` sites to curate the conversation generally. Instead of subscribing to Mashable or Boing Boing or the New York Times, I monitor my friends feed on Facebook or Twitter. I allow them to go through their aggregators and allow them to be my curator. In other words… I read what my friends tell me to read because they thought enough of it to retweet it or recommend it to me on Facebook.

    Here’s the new reality bloggers, news agencies, and marketers are wrestling with every day: We’ve gone from RSS to FFS.

    What is FFS? I just made it up.

    Friends and Fans Syndication: Delivering your content through relationship-based platforms.

    Learn how to manipulate FFS and you will be king in 2011.

  • The Future of Journalism

    Man, this is good stuff. Arianna Huffington absolutely takes MSNBC to school on how journalism works today. Great, great clip here. This is a clash of “old world” journalism and “new world” journalism.

    I know some were sad when I left Romeo because there wasn’t anyone left to do front row coverage of local school board stuff. Imagine a world with hundreds of thousands of Adam McLane’s? It’s my hope that many more people will take up their notepads and just report the news. I hope/pray the same is true at churches and denominations around the world. I can’t wait to see the whole world change to this new citizen paradigm. We’re smart… let us tell the news.

    Visit msnbc.com for Breaking News, World News, and News about the Economy

    What I’ve learned with the stuff in Romeo is that where there is silence there is unchecked corruption. With the demise of the daily newspaper, we depend on raw news from people like you.

    HT to Peggy