Tag: Marketing

  • Freebies for registering early – The Summit

    This week we opened registration for The Summit. This is our brand new, TED-like, national youth ministry event. [Here’s the announcement] And, as excited as I am about The Summit, this post isn’t really about the event itself so much as it’s about the type of ministry organization we want to be. Here is a […]

  • William Shakespeare on Marketing

  • Kid’s Attention Valued at $1.12 Trillion Annually

    My kids can tell me about all the latest Disney movies. And they can rattle off the specs of just about every toy that they want. Worse yet? They are armed with lines that tell me all about why buying that toy is good for them and the deal they will get if they buy […]

  • Like Father, Like Daughter

    Kristen found this in Megan’s room the other day. Megan loves to draw and create things. Her origami creations are worthy of an Etsy shop. When we turned over the last page and saw her marketing twist about going to MeganMcLane.com… we just roared with laughter. She truly is her father’s child.

  • When companies listen

    I think the most powerful thing I do at YS is listen. Sure, I know what it’s like to be a youth pastor. Sure, I know some skills and tricks for building websites. Sure, I know a little about engaging with people in the realm of social media. Above all else… I am careful to […]

  • What does the Easter Mayhem teach us?

    Several weeks have now passed since Easter. My hope is that by now, church leaders are scratching their heads and wondering if it was all worth it. Easter mayhem? A lot, LOT, of churches consider Easter to be a day for growth. For church marketing types, it is Super Bowl Sunday. With the highest attendance […]

  • McLane Creative

    If you pay close attention, you may see a links to mclanecreative.com on some websites. What is that all about? Essentially, McLane Creative is for stuff I do outside of my work at Youth Specialties. Sometimes there may be a project I want to experiment with that has nothing to do with my full-time gig, […]

  • Don’t Promise, Deliver

    If you live in the United States, you are the proud owner of the second largest pool of retirees next to the federal government. And as a bonus you also get a small and dying breed of cars formally known as General Motors. We just spent over $80 billion to bailout a company that is […]

  • Leading to the edges

    Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you […]

  • Put up or shut up

    Growing up we played a lot of basketball. A core component of playing basketball, especially the driveway versions, is learning to talk a good game. There are people who can’t play but can talk a good game. And then there are the best players who don’t really talk much but just flat our put up […]