Freebies for registering early – The Summit

This week we opened registration for The Summit. This is our brand new, TED-like, national youth ministry event. [Here’s the announcement] And, as excited as I am about The Summit, this post isn’t really about the event itself so much as it’s about the type of ministry organization we want to be. Here is a…… Continue reading Freebies for registering early – The Summit

Like Father, Like Daughter

Kristen found this in Megan’s room the other day. Megan loves to draw and create things. Her origami creations are worthy of an Etsy shop. When we turned over the last page and saw her marketing twist about going to MeganMcLane.com… we just roared with laughter. She truly is her father’s child.

When companies listen

http://www.youtube.com/watch?v=9sHY7xrB2Ac& I think the most powerful thing I do at YS is listen. Sure, I know what it’s like to be a youth pastor. Sure, I know some skills and tricks for building websites. Sure, I know a little about engaging with people in the realm of social media. Above all else… I am careful…… Continue reading When companies listen

What does the Easter Mayhem teach us?

Several weeks have now passed since Easter. My hope is that by now, church leaders are scratching their heads and wondering if it was all worth it. Easter mayhem? A lot, LOT, of churches consider Easter to be a day for growth. For church marketing types, it is Super Bowl Sunday. With the highest attendance…… Continue reading What does the Easter Mayhem teach us?

Don’t Promise, Deliver

If you live in the United States, you are the proud owner of the second largest pool of retirees next to the federal government. And as a bonus you also get a small and dying breed of cars formally known as General Motors. We just spent over $80 billion to bailout a company that is…… Continue reading Don’t Promise, Deliver

Leading to the edges

Entrepreneurs get this. Start-up businesses get this. New franchises get this. Church planters get this. But no one in an older business, church, franchise, or industry can comprehend this. You have grown your audience as much within what you are doing today as you will ever grow it. You primary demographic already knows about you…… Continue reading Leading to the edges

Put up or shut up

Growing up we played a lot of basketball. A core component of playing basketball, especially the driveway versions, is learning to talk a good game. There are people who can’t play but can talk a good game. And then there are the best players who don’t really talk much but just flat our put up…… Continue reading Put up or shut up