The parallels between the iPhone in 2011 and cigarettes in the 1950s, 60s, 70s, and 80s are stunning.
- It’s iconic.
- It’s celebrated as the cool thing.
- It’s a status symbol.
- It’s celebrated in the media.
- It’s manufacturer is getting rich.
- There are cheap imitations. (Sorry Android users)
- It’s addicting, but not viewed as a serious addiction.
- The first thing you do in the morning is light up your iPhone.
- The last thing you do before you go to bed is put your iPhone out.
- People step out of meetings to check their iPhone.
- People huddle around their iPhone while they walk around.
- They do it in public, to the sneering glare of non-iPhone users.
- After sex… well, some people light up their iPhone.
- The price could go up at any minute, but you’d still need an iPhone.
I’m as much an addict as the other millions of regular users. Hopeless. Helpless. And happily satisfied in my addiction.
Just like cigarettes– users are left with the question:
Do you own your iPhone or does your iPhone own you?