I think outside the box.
I’m told that a lot. And I guess it’s true. I mean, if people tell me it’s true at some point it is true.
Adam McLane is a man who thinks outside of the box.
When I hear that I think outside of the box I’m always thinking…
- What if we’re working on the wrong box?
- What if I’m in the wrong box?
- What if our box is too small, too big, or too made of cardboard?
- Why does the box have to be shaped like a box? I mean, is there a person who decided that boxes have to be cube-like? Can’t we build a box around who we are and not start with a box-shaped box?
- How did we get in this box in the first place and why are we all just here wanting to get out of it in this meeting? Why don’t we just open the box and leave?
- When did all of this crap get in the box? I think someone is using the box as a recycle bin.
- Will lunch be served in the box? Because I’m getting hungry.
What if there is no box?
What if the box is just a metaphor for feeling trapped by our problems?
Literally, there is no box. It’s a metaphor. The box isn’t real. You don’t need to think outside of it because the box doesn’t really exist.
The box is your problem.
Having your company, brand, ministry, organization “in the box” is the end of creativity, joy, and freedom. When faced with your next dilemna you don’t just need to think outside of the box. You need to get outside of the box. Why?
Because the box is suffocating you.
- It’s stealing the creativity you had as a 6 year old with a box of chalk, an empty sidewalk, and an endless summer.
- It’s stealing the joy you had when you first started at this company.
- It’s stealing the freedom you experienced as a kid who was just getting started, the one who wanted to conquer the world, and change things.
Haven’t you seen Toy Story 3? The whole point of the movie is don’t get put in the box.